How do I add the Google tag to my website?

The short answer is that you add the Google tag by accessing Google Ads, activating the setup process, and installing the Google Ads conversion tracking tag. Alternatively, you can implement the Google tag using a plugin by copying the tag or tag ID during the setup.

Full Explanation

To add the Google tag to your website, you start by going into your Google Ads account. Inside, you initiate the activation process where you find options like “activate setup” and “tag Google.” This process allows you to install the conversion tracking tag provided by Google Ads. This tag helps track conversions and interactions on your website that are valuable to your advertising goals.

You also have the option to use a plugin for adding the Google tag. The plugin approach involves entering the setup with the Google tag feature, then choosing the setup option followed by selecting the sidekick plugin. From there, you copy the tag or tag ID, which you then can add to your website through the plugin interface.

Step-by-Step Breakdown

1. Log in to your Google Ads account.
2. Click on “activate setup.”
3. Select “tag Google” to initiate the tagging process.
4. Install the Google Ads conversion tracking tag on your website.
5. Alternatively, go into the Google tag setup and click on the setup option.
6. Choose the sidekick plugin from the setup menu.
7. Copy the tag or tag ID provided by the plugin setup.
8. Paste or insert the tag or tag ID into your website using the plugin’s interface.

Real Examples

An example scenario involves accessing Google Ads and clicking on “activate setup,” then proceeding to “tag Google” to install the required conversion tracking code. Another example uses a plugin where, during the setup, the user selects the sidekick plugin, copies the tag ID, and adds it through the WordPress plugin interface for easy integration.

Common Mistakes

• Failing to click “activate setup” before trying to install the tag, which may cause incomplete setup.
• Attempting to add the tag code without copying the correct tag or tag ID.
• Not using the plugin properly by skipping the sidekick plugin selection and copying step, leading to missing tags.
• Missing the installation step for the conversion tracking tag, resulting in no data being collected.

FAQs

Can I add the Google tag without using a plugin?

Yes, you can add the Google tag directly by installing the Google Ads conversion tracking tag after activating the setup in Google Ads.

What is the sidekick plugin mentioned in the setup?

The sidekick plugin is a tool you select during the Google tag setup process to facilitate adding the tag or tag ID to your website more easily.

Do I need to copy the tag or the tag ID?

During setup with the plugin, you need to copy either the tag or the tag ID to correctly add it to your website.

Key Takeaways

• Start by going into Google Ads and activating the setup to add the Google tag.
• Install the Google Ads conversion tracking tag to monitor website conversions.
• You can also use a plugin, selecting the sidekick option to simplify the tag addition.
• Always copy the tag or tag ID carefully during setup for proper installation.
• Following these steps ensures your website is correctly tagged for tracking through Google Ads.