How do you use keyword insertion in Google Ads?

The quickest way to use keyword insertion in Google Ads is by opening a bracket in the first headline of your ad. This action will display three formatting options for keyword insertion: lowercase, sentence case, and title case. You select how you want the keyword to display, provide a default title, then apply the settings.

Full Explanation

Keyword insertion in Google Ads allows you to dynamically insert the keyword that triggered your ad into your ad text, specifically in the headline. This helps create more relevant and personalized ads for your audience. When you open a bracket in the first headline, the system prompts you with three formatting choices:

Lowercase: the inserted keyword will appear entirely in lowercase letters.
Sentence case: the first letter of the keyword is capitalized, and the rest are lowercase.
Title case: every significant word in the keyword is capitalized.

After choosing the preferred format, you must type a default title. This default acts as a fallback in case the keyword is too long or can’t be inserted for any reason. Once set, you click on apply to finalize the insertion.

Step-by-Step Breakdown

Go to the ad you want to edit and find the first headline section.
Open a bracket “[” to trigger the keyword insertion options.
From the displayed options, choose how the keyword should appear: lowercase, sentence case, or title case.
Write a default title that will show if the keyword cannot be inserted.
Click “apply” to save your changes and activate keyword insertion in your ad.

Real Examples

While the exact keywords and examples aren’t specified here, you can imagine:

If you choose lowercase and insert the keyword “Running Shoes,” it will display as “running shoes.”
Using sentence case, it would be “Running shoes.”
Using title case, it would appear as “Running Shoes.”
The default title acts as backup text if your keyword is unavailable.

Common Mistakes

Forgetting to include a default title can cause your ad to fail if the keyword cannot be inserted.
Not choosing the proper case may result in an ad headline that doesn’t align with your brand voice.
Failing to open a bracket in the first headline will not trigger keyword insertion options.

FAQs

Q: Where do I use keyword insertion in Google Ads?
You use keyword insertion in the first headline of your ad.

Q: What are the formatting options for keyword insertion?
You can select lowercase, sentence case, or title case formatting.

Q: Why do I need a default title?
The default title is used as a fallback if the keyword cannot be inserted into the ad.

Key Takeaways

Open a bracket in the first headline to activate keyword insertion.
Choose how the keyword should be displayed: lowercase, sentence case, or title case.
Provide a default title to ensure your ad always displays properly.
Click apply to save and implement your keyword insertion setup.