How Do You Conduct Keyword Research?

To conduct keyword research effectively, start by accessing the keyword planner through tools and settings, where you can discover new keywords related to your service. Then, organize the results by average monthly searches to identify optimal terms to target, helping you understand which services are relevant and competitive.

Full Explanation

Keyword research begins within a tool that allows you to analyze search terms connected to your business or service. By navigating to tools and settings and selecting the keyword planner on the left, you can uncover keywords you might want to incorporate into your content or advertising. Changing the focus to your specific service lets you tailor the search to terms that are most relevant to your offerings. Sorting these keywords by average monthly searches is essential because it highlights the terms with the highest search volume, thus identifying the most valuable keywords. This process helps you compete effectively by prioritizing the right keywords.

Step-by-Step Breakdown

Go to tools and settings within your keyword research platform.
Navigate to the keyword planner option on the left sidebar.
Click on the discover new keywords feature.
Update or change the search focus to fit your specific service.
Sort the generated list by average monthly searches.
Analyze the sorted keywords to identify the best terms to compete for.
Use the insights to understand the types of services that align with high-value keywords.

Real Examples

For instance, if your service is digital marketing, you would enter that as your service focus in the keyword planner. After clicking discover new keywords, the tool would generate a list related to digital marketing terms. Sorting these by average monthly searches reveals which keywords attract the most attention, such as “SEO services” or “online marketing.” This helps determine which terms are best to target in your content strategy to maximize visibility and competitiveness.

Common Mistakes

Skipping the step to change the search focus to your specific service, which can lead to irrelevant keywords.
Not sorting the keywords by average monthly searches, missing out on prioritizing the most effective terms.
Ignoring the sorting results and not analyzing which keywords are competitive and relevant.

FAQs

Q: Why is sorting by average monthly searches important?
Sorting by average monthly searches helps prioritize keywords that have higher search volume, ensuring your efforts target terms that attract more potential visitors.

Q: Can I use this method for any service?
Yes, by changing the search focus to your service within the keyword planner, the tool tailors keyword suggestions relevant to your particular offerings.

Q: What comes after sorting and identifying keywords?
Once you have sorted and understood the relevant keywords, you can start to align your services and content to meet the demand indicated by those keywords.

Key Takeaways

Begin keyword research by accessing keyword planner through tools and settings.
Always change the focus to your service to get relevant keyword suggestions.
Sort keywords by average monthly searches to identify the most valuable terms.
Use the research to understand which services and keywords are relevant and competitive.
Follow a structured approach to ensure effective keyword targeting and optimization.