How Do I Set My Budget for a Campaign?

Short Answer: When setting your campaign budget, you can start with an average daily budget of $73.50 or choose a custom budget, such as $100 per day, which is quite similar in effect.

Full Explanation

Once you have completed setting up your campaign, the next step is to specify your budget. The platform will prompt you to enter a budget amount that suits your advertising goals. Typically, you have flexibility in choosing how much you want to spend daily.

A common approach is to select the average daily budget recommended, which in this case is $73.50. This can serve as a reliable starting point, offering a balanced spend level without being too aggressive or too conservative.

Alternatively, if you prefer to set a custom budget, you can opt for a round number like $100 per day. This option offers a similar level of expenditure and allows you to easily track and manage your spending.

Step-by-Step Breakdown

Complete campaign setup: Ensure all details of your campaign are finalized.
Budget prompt: When prompted, review the suggested average daily budget.
Choose budget option: Decide whether to accept the average daily budget (e.g., $73.50), or set a custom daily budget like $100.
Finalize and launch: Confirm your budget and proceed to launch your campaign.

Real Examples

If you select the average daily budget, you will set your campaign to spend around $73.50 every day. This is a comfortable midpoint for many advertisers.

On the other hand, if you choose a custom budget of $100 per day, your campaign will spend slightly more but in the same range, allowing for potentially greater reach or intensity.

Common Mistakes

Setting a budget without understanding: Not considering how the average daily budget relates to your overall goals can lead to overspending or underspending.
Ignoring the prompt: Skipping or rushing through the budget step can cause ineffective campaign funding.
Choosing unrealistic amounts: Either too low or too high budgets without clear planning can harm campaign performance.

FAQs

Can I change the budget after setting it initially?
While not detailed here, budget adjustments are generally possible post-launch.

Is $73.50 the only recommended budget?
No, it’s an average daily amount provided as a guide, but you can customize according to your preference.

Key Takeaways

Your campaign setup concludes with a budget setting step where you define daily spending.
The platform suggests an average daily budget around $73.50 to help guide your spending.
You have the option to either accept this average or set a custom daily budget like $100.
The choice you make should align with your campaign objectives and spending comfort.