How Do I Create Headlines for My Ad?

Short Answer: Headlines are created during the ad creation process where you can add up to 15 headline options by clicking the plus sign. Even though Google selects which headline variation to display, you can guide the structure and positioning to make sure the sentence makes sense and is targeted effectively—for example, placing a service plus city variation as the first headline.

Full Explanation

When creating headlines for your ad, the process allows you to add multiple variations to improve your ad’s performance. You have the option to include up to 15 different headlines by clicking on the plus sign to add more. While Google automatically chooses which headline variation will appear, you can influence the structure of these headlines so that the sentences displayed always make sense. This structured approach helps the ad remain relevant and clear to potential customers. Additionally, you can specify the position of each headline variation, giving you more control over how your message is presented. For instance, having a headline that combines your service and city as the first option can help target the audience better right from the start.

Step-by-Step Breakdown

1. Start the ad creation process where headline options are available.
2. Click the plus sign to add additional headline variations, aiming to use all 15 options.
3. Structure each headline variation carefully to ensure the sentence is coherent and relevant.
4. Decide which position you want each headline variation to show in the ad.
5. Consider placing targeted variations—like a service plus city combination—as the first headline for better targeting.
6. Allow Google to display the best performing headline variation while you guide the general direction.

Real Examples

You might have a headline variation like “Plumbing Services in Seattle” as your first headline, clearly combining the service and location to capture local audience interest effectively. Other headline variations can emphasize different features or offers, but the structure must keep each headline meaningful to the reader regardless of which one Google displays.

Common Mistakes

• Not utilizing all 15 headline options available, missing out on testing different variations.
• Writing headlines that don’t form coherent sentences when variations are combined.
• Failing to assign specific headline variations to strategic positions, losing control over the ad’s presentation.
• Ignoring the opportunity to guide Google in a way that keeps the message clear and targeted.

FAQs

• Can I add less than 15 headlines? Yes, but using all 15 options maximizes your ad’s potential.
• Does Google always show my first headline? Google varies the headline shown, but you can decide which headline variation appears in each position.
• Why should I structure my headlines? Proper structure ensures the ad sentences make sense no matter which headline Google selects.

Key Takeaways

• Utilize all 15 headline options to explore different messaging variations.
• Guide Google’s selection by structuring headlines that are clear and coherent.
• Assign headline positions intentionally to emphasize important messages like service and city.
• Remember, a well-structured headline attracts attention and improves ad relevance.