How Do I Create a New Audience for My Website?

The short answer to creating a new audience for your website involves accessing your sources website, selecting the option to create a new audience, setting the retention period to 180 days, and naming the audience appropriately, such as “website visitors 180 days.” This simple process helps you target and understand visitors over a specified period.

Full Explanation

Creating a new audience for your website means defining a group of visitors based on their interaction with your site within a certain timeframe. To do this, you start by clicking on your sources website to access the relevant configurations. From there, you choose the option labeled "Create new audience." This feature allows you to specify details about the audience you want to track. An important setting is the retention period, which you should set to 180 days to retain visitors’ data for that timeframe. Naming the audience clearly, such as "website visitors 180 days," gives you easy reference to this segment in future analyses or marketing efforts.

Step-by-Step Breakdown

1. Click on your sources website to open the audience management section.
2. Select the option "Create new audience" to initiate the process.
3. Set the retention period to 180 days, which determines how long visitor data is kept.
4. Give the audience a descriptive name, for example, "website visitors 180 days," to identify it easily later.

Real Examples

While specifics were not provided, a real example based on the instructions could be naming your new audience "website visitors 180 days." This straightforward name indicates that it includes all visitors who interacted with your website in the last six months.

Common Mistakes

• Failing to select the retention period correctly, resulting in shorter or longer data retention than intended.
• Choosing an unclear or generic name for the audience, making it difficult to identify later.
• Not accessing the correct source website or section where audiences are managed.

FAQs

What does the retention period mean?
Retention refers to how long the visitor data is kept within the audience segment, in this case, 180 days.

Why should I name my audience?
Giving your audience a clear name helps you recognize and use it effectively in your marketing or analysis activities.

Can I set a different retention period?
The instructions specify 180 days, but typically platforms may allow other durations.

Key Takeaways

• Access your sources website to manage audiences.
• Use the "Create new audience" option to start creating a new segment.
• Set the retention period to 180 days to keep visitor data for six months.
• Name your audience clearly, such as "website visitors 180 days," for easy identification.