How do I add more keywords to my ad campaign?

The short answer is that you can add more keywords by including terms that are relevant to your product or service. These keywords don’t need to be the exact same words but should relate closely to what you offer.

Full Explanation

Adding more keywords involves thinking beyond the exact name of your product or service. Instead of just using one keyword, consider various related terms that potential customers might use when searching. These related phrases should connect with your product or service in a meaningful way, broadening your campaign’s reach without losing relevance.

Step-by-Step Breakdown

Identify the core product or service you’re advertising.
Think of related words or phrases that people might use in search engines.
Add these variations to your ad campaign keywords list, focusing on relevance.
Review the list to ensure they all relate to your offering, even if the wording isn’t exactly the same.

Real Examples

For instance, if you are advertising garage doors, you don’t have to limit yourself to the keyword “garage doors.” You can expand by adding keywords such as “garage door opener” or “open air repair for garage doors.” These examples show how to include variations that are closely connected to the main product, potentially attracting a wider range of interested customers.

Common Mistakes

Using keywords that are too broad and unrelated to the product or service.
Only sticking to the exact keyword without considering relevant variations.
Failing to evaluate the relevance of each keyword added.

FAQs

Can I add keywords that are not exactly the product name?
Yes, you can add keywords that are related and relevant even if they aren’t the exact same phrase.

Why is it important to add related keywords?
It helps reach a broader audience who might use different phrases to search for your product or service.

Key Takeaways

Expand your keyword list by including relevant terms related to your product or service.
Variations in keyword phrasing can improve the reach of your ad campaign.
Always ensure that added keywords align with what you are advertising to maintain relevance.