How did the program evolve over time?

The program began as a simple online course focused solely on Google Ads, priced at around $500. It initially offered no additional features such as weekly group calls, live sessions, support, or community engagement, which resulted in many purchasers never actually watching the course.

Full Explanation

Originally, this program was just a straightforward online course dedicated to teaching Google Ads. Priced at approximately $500, it contained no extras—no weekly group calls, no interactive sessions, no support system, and no community for learners to engage with. Because of this basic setup, many individuals who purchased the course did not even go through the material, likely due to the lack of ongoing engagement or support.

Step-by-Step Breakdown

1. Initial Offering: The program launched as a standalone Google Ads course with a fixed price of about $500.
2. Content Structure: It consisted purely of course content without any live interactions or collaborative components.
3. Lack of Support: There were no weekly calls, live sessions, or support mechanisms included.
4. Community Aspects: No community or group engagement was available to purchasers.
5. User Engagement: Because of these factors, a majority of buyers did not fully engage with or watch the course.

Real Examples

While no specific user stories are shared, the fact remains that most people who bought the course didn’t watch it, illustrating how an offering without ongoing engagement or support can affect usage and success rates.

Common Mistakes

• Launching a course without any support or community can lead to low engagement.
• Not including live sessions or weekly group calls might cause buyers to lose motivation.
• Pricing a course at a mid-level cost without adding value through interaction can result in purchases without actual course completion.

FAQs

Q: What was the original format of the program?
The program was originally a one-time online course focused on Google Ads with no additional live or community features.

Q: Did the program include support or group calls at the start?
No, there were no weekly group calls, support sessions, or community engagement initially.

Q: How did buyers engage with the course?
Most buyers did not actively watch or engage with the course despite purchasing it.

Key Takeaways

• The program started as a basic online course focused solely on Google Ads.
• No ongoing support, live sessions, group calls, or community were part of the initial offering.
• Lack of engagement features led to many purchasers not actually watching the course.