How can I check my conversion rate?

The short answer is that you can check your conversion rate in Google Ads by accessing the columns menu, selecting conversions, and then viewing the conversion rate specifically.

Full Explanation

Conversion rate represents the percentage of users who complete a desired action after interacting with your ads. Within Google Ads, this important metric is easy to find by looking at specific columns related to conversions. By checking the conversion rate, advertisers can better understand how effective their ads are at encouraging users to convert.

Step-by-Step Breakdown

Sign in to your Google Ads account.
Navigate to your campaigns or ad groups where you want to evaluate performance.
Click on the ‘columns’ drop-down menu.
Select ‘conversions’ from the available column options.
Within the conversions section, find and select ‘conversion rate’.
The conversion rate will then appear in your reports, allowing you to analyze how well your ads are converting.

Real Examples

Although no specific examples are provided here, viewing the conversion rate column in Google Ads helps you see the direct impact of your ads on user actions. This can highlight which campaigns or keywords perform best at driving conversions.

Common Mistakes

Not adding the conversions and conversion rate columns can cause you to overlook this key metric.
Confusing conversion rate with other metrics like click-through rate; conversion rate specifically measures completed actions after clicks.
Failing to regularly check conversion rate columns can result in missed opportunities for optimization.

FAQs

What does conversion rate mean in Google Ads? It is the percentage of users who complete a desired action after interacting with your ad.
Where do I find the conversion rate metric? By clicking ‘columns’, selecting ‘conversions’, and then choosing ‘conversion rate’ in Google Ads.
Can conversion rate be customized in reports? You can add the conversion rate column to view it in your campaign reporting.

Key Takeaways

Conversion rate is a key performance metric available in Google Ads.
You must access it through the columns menu by selecting conversions, then conversion rate.
Regularly reviewing conversion rate helps improve ad effectiveness.