When I add a product to my Google business profile, do I need to include the location?

Short Answer: No, you do not need to include the location specifically on the product page of your Google Business Profile. The product listing itself is meant to be general. However, mentioning your location is important when responding to reviews, posting blog updates, or creating Google Business profile updates.

Full Explanation

Adding a product to your Google Business Profile does not require specifying a location because the product represents a general offering rather than a location-bound item. This allows your product listings to reach a broader audience without the limitation of geographic details. On the other hand, when engaging in activities such as responding to customer reviews or sharing updates via blog posts or Google Business profile announcements, including your location becomes crucial. This is because location information in these contexts helps local customers connect with your business and improves the relevance of your communication.

Step-by-Step Breakdown

Adding a Product: List your product without mentioning a specific location, focusing purely on the product details and benefits.
Responding to Reviews: Incorporate your location to personalize responses and build local trust.
Posting Blog Updates or Profile Updates: Use your location to inform and attract local customers, enhancing local SEO impacts.

Real Examples

When you add an item such as “Organic Coffee Beans” to your product list, you simply describe the product without indicating “available at New York store” or other location details on the product page. However, if a customer leaves a review mentioning their visit, your response could include “Thank you for visiting our New York location!” Similarly, a blog post announcing a new service or promotion is a perfect place to mention the exact location to grab local attention.

Common Mistakes

Including Locations on Product Pages: Adding location information directly on product pages can confuse or limit the product’s general appeal.
Ignoring Location in Customer Responses: Failing to mention location in review replies may reduce the local connection customers feel with your business.
Skipping Location in Updates: Not including location in blog posts or profile updates misses opportunities to boost local visibility.

FAQs

Q: Should I ever include location on the product page? No, the product page should remain focused on the product itself without a specific location.
Q: Why is location important outside the product page? It helps build a stronger local presence and enables potential customers to find and trust your business.

Key Takeaways

Product pages on your Google Business Profile should remain general and not include location details.
Location is a valuable element to add when responding to reviews and making profile or blog updates.
Using location thoughtfully can enhance your connection with local customers and improve your local SEO.