What should I do if my Google Ads campaign shows ‘misconfigured’ and ‘missing the right conversion action for your bid strategy’?

Short Answer: To resolve the issues of a misconfigured Google Ads campaign and missing the correct conversion action for your bid strategy, you should first navigate to the assets section in your Google Ads dashboard and verify the eligibility of the ‘call’ asset. Then, edit your responsive ad to include essential information such as your business name and logo. Ensure that the ‘call’ asset is selected under ‘more asset types’ and, if problems continue, try deselecting and reselecting it after applying changes. If the error remains, it could be a Google-related issue requiring you to contact their support team for assistance.

Full Explanation

This error message typically means that your Google Ads campaign is not properly linked to the correct conversion action necessary for your bidding strategy to function as intended. Conversion actions in Google Ads track the important user interactions such as calls or purchases that indicate campaign success. When the system detects that the expected conversion action for your bid strategy is missing, it flags your campaign as misconfigured. By focusing on the ‘call’ asset within the assets section, you can verify whether this specific conversion action is correctly set up and eligible.

Step-by-Step Breakdown

Open your Google Ads dashboard and locate the assets menu on the left side.
Click on ‘call’ located at the top of the assets section.
Check that the call asset is marked as eligible.
Navigate to your ads and edit the responsive ad where your business information is displayed.
Add or update your business name, logo, and any other required information as part of your assets.
Within the ‘more asset types’ area, confirm that the ‘call’ asset is selected.
If you’re still encountering issues, deselect the ‘call’ asset, apply the changes, then reselect it and apply changes once more. This process can refresh the settings.
Should the error continue after trying these steps, it may be due to a problem on Google’s side. In that case, contact Google Ads support for further help.

Real Examples

For example, an advertiser who noticed the ‘misconfigured’ warning checked their call assets and discovered that the call conversion was not eligible. After updating the responsive ad to include their business name and logo and ensuring that the call asset was properly selected, the warning was resolved. When the issue resurfaced, they experimented by deselecting and then reselecting the call asset, successfully fixing the problem until it eventually required support intervention.

Common Mistakes

Ignoring the assets tab and failing to verify the eligibility status of your call assets.
Not updating or missing key business information such as the business name and logo in the responsive ad.
Overlooking the need to confirm that ‘call’ is properly selected within ‘more asset types’.
Not attempting to deselect and reselect the call asset to refresh the setting when issues persist.
Failing to reach out to Google support when configuration steps do not resolve the problem, which can delay further resolution.

FAQs

Q: Where do I find the assets section in Google Ads?
A: The assets section is located on the left side of your Google Ads dashboard.

Q: What does it mean if my ‘call’ asset is not eligible?
A: It usually indicates that your call conversion action is not set up correctly or is missing required information, which can cause your campaign to be flagged as misconfigured.

Q: How do I refresh the call asset selection?
A: Deselect the call asset, apply the changes, then reselect it and apply changes again to refresh the setting.

Q: What if the problem still exists after trying these steps?
A: The issue might be on Google’s side, and you should contact their support team for assistance.

Key Takeaways

Always verify your call conversion assets are eligible within the assets section.
Keep your responsive ads updated with your business name, logo, and required information.
Make sure the ‘call’ asset is selected under ‘more asset types’ for your ads.
If problems persist, try toggling the call asset off and back on to reset.
Contact Google support if the issue seems to originate from their platform.