Is there a way to do Google ads to the map to the Google My Business?

Short Answer: With the latest Google Ads setup, the primary way to advertise across Google platforms including maps is through Performance Max campaigns. These campaigns allow Google to distribute your ads on various channels like display, Gmail, and map results, but you cannot specifically control ads to show only on Google Maps or directly linked to Google My Business listings.

Full Explanation

The new Google Ads framework centers on Performance Max campaigns, which integrate multiple ad placements and formats to optimize for the best return on investment. When you use Performance Max, you provide Google with your creative assets, and Google’s algorithms decide where to place your ads. This includes placements on display networks, Gmail, search results, and notably, map results connected to your Google My Business profile.

However, unlike traditional search campaigns where you can define precise targeting parameters, Performance Max does not allow you to toggle or restrict ad placements to only appear on Google Maps or solely through Google My Business listings. Google’s system dynamically allocates your budget across its network to maximize effective advertising reach and performance but limits granular control over exact placement channels.

Step-by-Step Breakdown

Create a Performance Max campaign: This is currently the only campaign type that includes Google Maps placement as part of its distribution.
Provide all your assets: Upload your texts, images, videos, and other creative materials to Google Ads to give the system plenty of content to use.
Set your goals: Define your return on investment or other business objectives within the campaign settings.
Let Google optimize: Google will automatically decide when and where to display your ads, including showing ads on the map results and Google My Business platforms where relevant.
Review performance: Monitor your campaign results but remember that direct control over specific placements like only showing ads on maps is not possible.

Real Examples

In practice, businesses running Performance Max campaigns can see their ads appear in a variety of Google properties, such as within Gmail promotions, display banners on partner sites, search results, and in map-based listings that draw on their Google My Business information. This holistic approach leverages Google’s algorithms to maximize visibility but does not allow manual targeting exclusively for Google Maps.

Common Mistakes

Expecting to manually select Google Maps as the sole ad placement in Performance Max campaigns.
Confusing Performance Max with traditional search campaigns in terms of targeting control.
Not providing enough creative assets, which limits Google’s ability to distribute ads effectively across channels, including maps.

FAQs

Q: Can I target only Google Maps with my Google Ads?
A: No, Google Ads does not currently allow targeting exclusively to Google Maps. Performance Max campaigns include maps as part of broader placements, but specific control is restricted.

Q: What are my options to get ads on Google My Business listings?
A: Using Performance Max campaigns is the main way ads appear linked to Google My Business but cannot be focused solely there.

Q: Does Performance Max replace all other Google Ads campaigns?
A: No, Performance Max is a campaign type designed to complement other campaigns but is unique in its multi-channel automated placements.

Key Takeaways

To appear on Google Maps and Google My Business through ads, use Performance Max campaigns.
Performance Max distributes ads across multiple Google platforms including maps but does not allow exclusive placement targeting.
Providing diverse and complete creative assets improves ad distribution and performance.
Expect automation and broad reach rather than hand-picked ad placements with this campaign type.