Google Ads For Roofing – Is It Still Worth It in 2024?

In the world of getting roofing leads online, we often wonder if using Google Ads is the right move. I recently talked about this in a video, and now, let’s simplify it in a blog post to help you figure out if Google Ads is worth it for your roofing business.

1. The Limits of Just Using Google Business and SEO: Sure, having a good Google Business Profile and doing some SEO stuff is important, but there’s a catch. In big cities like LA or New York, you can only reach people within 5 to 7 miles. So, you might hit a limit on how many people you can reach.

2. Google Ads Can Be a Game-Changer: People sometimes say Google Ads are too expensive and not worth it. But here’s the deal – it’s only expensive if you don’t know what you’re doing. Let’s clear up some confusion and see how to make it work.

3. Think Like a Smart Marketer: To decide if Google Ads is right, think like a marketer who knows the numbers. First, check how much it costs when someone clicks on your ad (CPC). For roofing, it might be around $50. Then, see how many of those clicks turn into actual leads (conversion rate), usually 5% to 7%.

4. Crunching the Numbers: Now, let’s do some simple math. If each click costs $50 and 5% turn into leads, you’re spending $1,000 for one lead ($50 CPC / 5% conversion rate). It might sound like a lot, but think about how much money one customer can bring in over time.

5. Be Smart with Your Marketing: Success with Google Ads is all about being smart. Don’t just throw money around—understand your numbers, make your ads better, and keep learning. With the right strategy, Google Ads can help you reach more people than just relying on organic methods.

In the world of digital marketing for roofing, Google Ads can be a good move if you’re smart about it. Instead of thinking it’s too costly, see it as an investment in smart marketing. It’s not about spending money; it’s about spending it wisely to get lasting results.