What Should I Do If My Google Ads Campaign Is Attracting Job Seekers Instead of Actual Leads?

Short Answer: To reduce the influx of job seeker spam calls and unwanted traffic, you should turn off the search networks in your Google Ads campaign settings. This adjustment helps focus your ads on actual leads instead of irrelevant job seeker responses.

Full Explanation

If your Google Ads campaign is attracting job seekers rather than genuine leads, the key reason often lies in how your campaign settings target audiences. Specifically, including search networks in your campaign can increase exposure to a broad range of search queries, some of which may be from job seekers rather than prospective customers or clients. By turning off the search networks, you narrow down where your ads appear, thereby reducing unwanted traffic such as job seeker spam calls.

Step-by-Step Breakdown

1. Log in to your Google Ads account.
2. Navigate to the campaign that is attracting unwanted job seeker traffic.
3. Access the campaign settings.
4. Locate the option related to search networks.
5. Disable or turn off the search networks setting.
6. Save your changes to ensure the campaign no longer targets these networks.
7. Monitor your campaign to confirm a reduction in job seeker responses.

Real Examples

When campaigns run with search networks enabled, advertisers often report an increase in irrelevant calls or messages from people seeking employment rather than offering business opportunities. Turning off the search networks has consistently helped reduce these unwanted interactions, allowing campaigns to attract a more relevant audience that aligns with the advertiser’s lead generation goals.

Common Mistakes

• Ignoring the impact of search network settings and continuing to receive irrelevant job seeker traffic.
• Assuming all search traffic is beneficial without adjusting targeting parameters.
• Failing to monitor campaign results after making changes to confirm improvements.

FAQs

Will turning off search networks affect my ad reach?

Yes, it will reduce the reach by limiting where your ads show, but this helps focus on relevant leads and reduces job seeker traffic.

Can I turn search networks back on if I want more traffic?

Yes, you can revisit the settings anytime to re-enable search networks based on campaign needs.

Is turning off search networks the only solution to job seeker spam calls?

Based on this guidance, turning off search networks is the primary recommended solution to reduce such calls.

Key Takeaways

• Job seeker spam calls often stem from ads running on search networks.
• Adjusting campaign settings by turning off search networks helps target real leads.
• Monitoring and fine-tuning campaign settings is essential for effective lead generation.