What is a good practice for website design to increase conversions?

A good practice for website design to increase conversions is to make it easy for visitors to contact you. This can be achieved by having a contact button that follows the visitor as they scroll through your website, allowing them to quickly and effortlessly get in touch when ready.

Full Explanation

Making it simple for visitors to contact you directly impacts the likelihood of conversion. By placing a contact button that remains visible as visitors scroll, you remove barriers that might prevent them from reaching out. This constant accessibility ensures visitors don’t have to search for contact information, saving time and reducing frustration. When the button is easy to find and use, it encourages visitors to take immediate action, such as calling you right away.

Step-by-Step Breakdown

Design a visible contact button: The button should be prominent and easy to spot on the webpage.
Ensure the button follows scrolling: Implement a feature where the contact button stays visible as users scroll down the page.
Enable one-click calling: Set the button action to automatically initiate a phone call when clicked, such as a ‘call now’ function.
Placement and accessibility: Position the button conveniently so it does not disrupt content but remains within easy reach at all times.

Real Examples

A real-world application of this practice is having a ‘call now’ button that follows users as they navigate through the website pages. Rather than hunting for contact details in the footer or menu, visitors can simply tap the button when they decide they want to make contact, making the process seamless and direct.

Common Mistakes

Hiding contact information in hard-to-find areas, which discourages visitors from reaching out.
Not making the contact button persistent, causing visitors to lose the opportunity to engage easily as they scroll.
Complicating the contact process by requiring multiple steps rather than a simple one-click call.

FAQs

Why should the contact button follow the visitor when scrolling?: Because it ensures constant access to contact options, making it easier for visitors to reach out at any moment without scrolling back to find contact details.
How does a ‘call now’ button improve conversions?: By simplifying the communication process to a single click, it reduces hesitation and encourages immediate engagement from visitors ready to get in touch.
Is it better to have a visible contact button or just list contact details on a page?: A visible, persistent contact button is better as it remains accessible at all times, unlike static contact details that may be overlooked.

Key Takeaways

Easy access to contact options promotes higher conversion rates.
A contact button that follows users as they scroll increases the chances of engagement.
One-click call functionality removes friction in the communication process.
Good website design prioritizes user convenience, making contacting seamless and immediate.