What Is a Good Population Number to Start a Campaign With?

Short Answer: When starting a campaign, it’s best to begin with the larger population centers. For instance, if you have two big cities and the rest of the locations are considerably smaller, you should start with one of the big cities.

Full Explanation

Choosing a population to begin your campaign requires focusing on the most impactful areas first. Bigger cities generally offer a larger audience, which means more potential engagement and results. Since the goal is to maximize the campaign’s effectiveness, starting with the larger population centers ensures you capture a stronger initial impact.

Step-by-Step Breakdown

Assess Your Locations: Identify all the available cities or areas where your campaign could run.
Compare Population Sizes: Look at the relative sizes and populations of these areas.
Prioritize the Big Cities: Choose one of the biggest cities to launch your campaign, as it provides a larger base of potential customers.
Start Your Campaign: Begin your marketing efforts in this big city to maximize initial reach and impact.

Real Examples

Imagine you have two large cities, City A and City B, and several smaller towns. Both City A and City B offer much larger potential audiences than the smaller towns. Starting your campaign in either City A or City B leverages the bigger population, increasing your chances of success right from the outset.

Common Mistakes

Ignoring Population Size: Starting a campaign in smaller areas first can limit your reach and impact.
Spreading Resources Too Thin: Attempting to cover multiple small locations simultaneously may dilute your campaign effectiveness.
Not Prioritizing Large Cities: Missing the opportunity to capitalize on the bigger markets at the beginning can reduce initial momentum.

FAQs

Q: Why choose bigger cities over smaller ones?
Because larger cities provide a bigger population, allowing for broader reach and better campaign results.

Q: What if the big cities are very competitive?
The advice here is to focus on the size factor first. Starting in a big city usually means access to more people, which is key for early campaign success.

Key Takeaways

Begin your campaign in areas with the biggest populations.
Big cities offer a larger audience, maximizing your campaign reach.
Starting small may limit initial impact and slow progress.
Evaluating population sizes helps prioritize where to invest efforts first.