What Is the Future Trend in Search?

The future trend in search over the next 12 to 24 months points to a significant increase in voice search usage, with more people using voice-activated devices like Siri to find services and businesses.

Full Explanation

In the coming one to two years, search behavior will shift heavily toward voice-enabled queries. This means instead of typing keywords into a search engine, users will predominantly ask their devices direct questions or commands using their voice. Devices such as Siri and other virtual assistants will play a crucial role in how people discover information, services, and local businesses.

Step-by-Step Breakdown

Increased Voice Device Adoption: As more people use devices like Siri, voice will become a preferred input method.
Search Query Changes: Spoken searches tend to be more conversational and question-based compared to typed searches.
Search for Services and Businesses: Users will rely on voice commands to quickly find local services and business information.
Impact on Search Optimization: This shift will influence how content and keywords are optimized to align with natural voice phrasing.

Real Examples

While specific examples are not detailed here, the transition means that a user might ask their device, “Siri, where is the nearest coffee shop?” instead of typing “coffee shop near me” into a search bar.

Common Mistakes

Ignoring voice search optimization when planning SEO strategies.
Continuing to focus solely on traditional typed keyword research without considering conversational queries.
Underestimating the importance of local search and service-related voice queries.

FAQs

When will voice search become more dominant? Over the next 12 to 24 months.
What devices are primarily involved in this shift? Voice assistants like Siri are leading this change.
What type of searches will increase? Searching for services and businesses through spoken commands will become more common.

Key Takeaways

Voice search is set to become a dominant way people find services and businesses in the near future.
Devices such as Siri will be central to this change.
Businesses and marketers should prepare by understanding how voice search differs from traditional typed searches.