What Should I Focus on When Choosing a Service to Advertise?

Short Answer: When choosing a service to advertise, prioritize the service that delivers the highest value to you, especially if it is a service you frequently offer and brings in significant revenue per job.

Full Explanation

The key factor to consider when selecting a service to promote is its overall value to your business. This value isn’t just about popularity but centers on the financial benefit and frequency with which the service is provided. By focusing on a service that you regularly perform and that generates substantial income, you maximize the potential return on your advertising investment.

Step-by-Step Breakdown

Identify the services you frequently offer in your business.
Calculate the approximate revenue each service brings in per job.
Compare the revenue figures to determine which service yields the highest value.
Choose the service with the highest combined value of frequency and revenue to focus your advertising efforts.

Real Examples

For instance, if your business often performs fireplace repairs and each job brings in around 500 dollars, focusing your advertising on fireplace repair could be a wise choice. This is because the service is both commonly requested and generates a significant amount of money per job, maximizing your advertising return.

Common Mistakes

Choosing to advertise services that have low revenue but high volume without considering their overall value.
Ignoring how often a service is requested and focusing solely on revenue per job.
Spreading advertising efforts too thin across many services instead of concentrating on the most valuable one.

FAQs

Q: Why should the frequency of service matter when choosing what to advertise?
Because a service provided frequently ensures steady demand, pairing well with high revenue per job to maximize advertising effectiveness.

Q: Is it better to advertise a service that makes less money but is requested more often?
It depends—focus on the service that offers the best combination of high value and frequent demand to optimize your investment.

Key Takeaways

Focus on services that bring the highest value to your business.
Consider both the revenue per job and the frequency of the service.
Concentrated advertising on high-value services can yield better returns.