What Should I Focus on When Building Landing Pages?

The most important thing when building landing pages is to start immediately and keep making progress. Your landing page does not need to be perfect from the beginning. Instead of getting stuck trying to perfect every detail, concentrate on moving forward and actively engaging with the process.

Full Explanation

When creating a landing page, the main focus should be on action rather than perfection. It’s common to want everything to be flawless before launching, but this can hinder progress and delay valuable feedback. Building a landing page is an evolving process—starting early allows you to learn from real-world results and make improvements over time. The key is to avoid paralysis by analysis; making some initial version and then iterating on it is far more productive than waiting to craft a perfect page before publishing.

Step-by-Step Breakdown

1. Start without aiming for perfection: Launch your landing page with the basic elements you have available, focusing on getting your message across.
2. Prioritize progress: Keep moving forward by making continuous updates rather than holding back to perfect minor details.
3. Get skin in the game: Actively engage with the building process by publishing and monitoring your landing page, so you can adapt quickly.
4. Iterate and improve: Use feedback and data from your initial version to refine and enhance the page over time.

Real Examples

Although specific examples are not provided, the principle implies that many successful landing pages began imperfectly but improved through consistent action and updating. Getting your first version out there to interact with potential users or customers is crucial.

Common Mistakes

• Waiting for perfection: Delaying your launch because you want every element to be flawless can prevent progress.
• Getting stuck on minor details: Spending too much time on small refinements rather than delivering a functional page stops momentum.
• Lack of action: Not moving forward actively with your landing page development means missing opportunities to learn and improve.

FAQs

Do I need to have a fully polished landing page before launching?

No, it’s more important to start and keep moving forward. You can refine the page after launching.

What does “getting skin in the game” mean for landing pages?

It means actively engaging with the page by publishing it and using the data and feedback to improve it rather than holding back indefinitely.

Key Takeaways

• Begin building your landing page as soon as possible without aiming for perfection.
• Focus on making continuous progress instead of getting stuck on small details.
• Engage actively with your landing page by publishing and improving based on real feedback.
• Remember that perfection is a process, not a starting point.