What is the first step in setting up a campaign?

The first step in setting up a campaign is conducting keyword research. This is essential because it helps you understand what people are actually searching for, allowing you to organize your ad groups effectively, decide which services to separate, and identify the right keywords to target.

Full Explanation

Keyword research serves as the foundation of any campaign setup. By discovering what potential customers are looking for, you gain valuable insights into user intent and interests. This understanding informs how you divide your campaign into ad groups, each focusing on specific services or themes. It also guides your choice of keywords, ensuring you connect with the right audience through relevant search terms.

Step-by-Step Breakdown

Begin with Keyword Research: Identify the search terms and phrases that your target audience uses.
Analyze Search Intent: Understand what the user wants when typing those keywords.
Organize Ad Groups: Divide your campaign into groups based on distinct themes or services.
Choose Keywords to Target: Select keywords aligned with each ad group to optimize relevance and performance.

Real Examples

While specific examples are not provided, the key takeaway is that keyword research directs how you structure your campaigns. By aligning ad groups with the keywords discovered, you target user needs more precisely.

Common Mistakes

Skipping keyword research and guessing what users want to find.
Grouping unrelated services into the same ad group without considering search intent.
Targeting broad keywords without focusing on the ones that best match the services offered.

FAQs

Why is keyword research the first step?
Because it uncovers what people are searching for, guiding the entire campaign structure.

How does keyword research affect ad groups?
It helps you decide which services or themes to separate for more targeted ads.

Can I set up a campaign without keyword research?
It’s not recommended, as you might miss relevant search terms and reduce campaign effectiveness.

Key Takeaways

Keyword research is the essential first step in setting up any campaign.
It informs the creation of ad groups by clarifying user search behavior.
Proper keyword targeting ensures your ads reach the right audience at the right time.