What Is the First Step in Setting Up a Campaign?

The first step in setting up a campaign is conducting keyword research. This process helps you understand what people are searching for, allowing you to organize your ad groups, define your services, and select the most relevant keywords to target.

Full Explanation

Before launching any campaign, it is crucial to know what your potential audience is looking for online. Keyword research gives you insight into the terms and phrases that people use when searching. By understanding these search queries, you can create structured ad groups that mirror how users search. It also informs how you divide the services you offer in your campaign. Finally, keyword research guides the selection of keywords to target, ensuring your campaign reaches the right audience.

Step-by-Step Breakdown

Identify Search Intent: Determine what questions or problems your audience is trying to address.
Organize Ad Groups: Divide your campaign into ad groups based on the keywords identified.
Define Services: Align your services with the keywords and ad groups.
Select Keywords: Choose the keywords that you want to target to attract prospects effectively.

Real Examples

Though this explanation does not provide specific examples, understanding search behavior and dividing services accordingly is the foundation of a well-structured campaign.

Common Mistakes

Skipping keyword research and guessing what customers want.
Not organizing ad groups based on keyword themes.
Failing to align services with targeted keywords, leading to poor campaign focus.

FAQs

Why is keyword research important as the first step?: It helps you understand what your audience is searching for, enabling accurate targeting and proper campaign structure.
How does keyword research affect ad groups?: It determines how you divide your campaign into ad groups, making sure each group targets related keywords.
Can a campaign succeed without proper keyword research?: Without it, you risk targeting the wrong keywords and wasting resources on ineffective ads.

Key Takeaways

Keyword research is essential to understand user search behavior.
It guides the organization of ad groups and service divisions.
Proper keyword targeting improves campaign relevance and performance.