What feedback can you give on the performance of my new campaign?

Short Answer: The main observation is that the campaign lacks a clear offer, although it is still generating form submissions, particularly in some locations seeing up to 40 per month. Since this is a high-ticket personal training service in Clearwater, Florida, the lack of a defined offer might be impacting overall effectiveness. Feedback on including an offer is welcomed to improve results.

Full Explanation

Based on the feedback given to others, it appears the current campaign does not feature a tangible or compelling offer for potential clients. This absence could be influencing how prospects react to the marketing. Interestingly, despite not having a specific offer, the campaign still achieves form submissions, which indicates some level of engagement and interest. With personal training being a high-ticket service, consistently generating up to 40 form submissions per month in certain locations is notable.

However, the campaign targeting Clearwater, Florida—which might have a limited demographic or smaller target audience—could also be affecting performance. Since the local market size is not large, making the offer explicit or more compelling could help in converting more prospects and improving the campaign’s return.

Step-by-Step Breakdown

1. Evaluate the Offer: Recognize that your campaign currently lacks a defined offer. Determine whether adding one could boost interest.
2. Review Current Engagement: Analyze form submission data, noting up to 40 submissions per month in some locations, which signals certain effectiveness despite the lack of an offer.
3. Consider Market Demographics: Understand that Clearwater, Florida’s market size and target audience limitations may naturally impact results.
4. Seek Additional Feedback: Remain open to suggestions and observations about how an offer might improve campaign results.

Real Examples

Over time, personal training services that do not rely heavily on specific offers have still been able to generate consistent leads through form submissions. For example, certain locations see up to 40 form submissions monthly without an explicit offer, evidencing that high-ticket products can succeed on interest alone. However, the effectiveness can vary based on local market demographics.

Common Mistakes

• Not Having a Clear Offer: Running campaigns without a defined or attractive offer might reduce conversions.
• Ignoring Market Size: Failing to consider the demographic limitations of the campaign location can lead to unrealistic expectations.
• Not Collecting Feedback: Overlooking feedback opportunities can stall campaign improvement.

FAQs

Q: Is it necessary to have an offer to sell high-ticket personal training?
Not necessarily. Personal training campaigns have sold without offers and still generated form submissions.

Q: How important is market location to campaign performance?
Location plays a key role. A smaller market like Clearwater, Florida might limit the potential audience size, affecting lead volume.

Q: Should I consider adding an offer to my campaign?
Being open to testing an offer is advisable, especially if feedback suggests it could improve results.

Key Takeaways

• Campaigns without clear offers can still generate leads, but introducing an offer may boost conversions.
• High-volume form submissions indicate interest, despite no explicit offers.
• Smaller markets like Clearwater have limited demographics that may affect campaign success.
• Staying open to feedback and making adjustments based on it can improve campaign outcomes.