What Other Features Should I Consider When Setting Up My Google Business Profile?

Short Answer: When setting up your Google Business profile, consider adding detailed information about your business, such as whether it is veteran-owned or other unique characteristics, and include accessibility details like wheelchair accessible seating or accessible restrooms. Providing comprehensive information helps improve your ranking on Google.

Full Explanation

Setting up your Google Business profile involves more than just listing your business name and contact details. Adding extra information about your business can greatly enhance how Google ranks your listing and how customers perceive your business. For example, if your business has specific qualities such as being veteran-owned, including this information can distinguish you and attract attention from potential customers who value or seek out veteran-owned establishments.

Accessibility is another important aspect to highlight in your profile. Sharing details like whether your store or office has an accessible restroom or wheelchair accessible seating shows that your business is inclusive and accommodating to all customers, including those with disabilities. Google prioritizes businesses that provide thorough and accurate information, so including such features is beneficial for your online presence.

Step-by-Step Breakdown

1. Identify unique characteristics: Take note of attributes such as being veteran-owned or any other relevant descriptors that apply to your business.
2. Highlight accessibility features: Check your physical location for amenities like accessible restrooms or seating and make sure to mention them in your profile.
3. Update your Google Business profile: Enter these details accurately so that customers and Google have a complete understanding of your business offerings.
4. Maintain up-to-date information: Regularly review and update your profile to include any new features or changes, keeping your listing as informative as possible.

Real Examples

Consider a business that notes it is veteran-owned on its Google Business profile; this can attract customers who seek to support veteran entrepreneurs. Another example is a retail store indicating it has wheelchair accessible seating and accessible restrooms. These details reassure customers who need such accommodations that the business is ready to serve them comfortably.

Common Mistakes

• Failing to include unique business characteristics, missing an opportunity to stand out.
• Overlooking the mention of accessibility features, which can deter some customers if information is absent.
• Not updating the profile regularly, resulting in outdated or incomplete information that can affect rankings.
• Providing vague or generic information without specifics, reducing the effectiveness of your profile.

FAQs

Q: Why is it important to include if my business is veteran-owned?
Including this information helps your business stand out and can appeal to customers specifically looking to support veteran-owned businesses.

Q: How does mentioning accessibility affect my ranking?
Providing detailed accessibility information makes your profile more complete and user-friendly, which Google prioritizes, thereby improving your ranking.

Q: Should I add all kinds of characteristics to my profile?
Only add relevant and truthful characteristics that accurately describe your business to maintain credibility and optimize your listing.

Key Takeaways

• Adding specific features like veteran-owned status improves your business’s unique appeal.
• Including accessibility information demonstrates your commitment to serving all customers.
• More comprehensive profiles are favored by Google and can enhance your local search ranking.
• Regular updates ensure your profile remains accurate and competitive.