What Should You Ensure About the Access to Your Google Business Profile?

Short Answer: You should ensure that you are the primary owner of your Google Business profile account. If a marketing agency or any previous collaborators still have access, you need to revoke their permissions. Additionally, if another account is currently listed as the primary owner, make sure they transfer the primary ownership to you.

Full Explanation

Having control over your Google Business profile is crucial for managing your online presence effectively. Being the primary owner means you have full control over the profile settings and access permissions. If you previously worked with a marketing agency that still has access to your profile, it is important to revoke their permission to prevent any unauthorized changes or misuse.

Similarly, if your profile ownership is currently assigned to another account, the primary owner must remove themselves and assign you as the primary owner. This ensures you maintain direct and ultimate control over your business’s Google profile, avoiding potential conflicts or loss of access.

Step-by-Step Breakdown

Verify that you are listed as the primary owner of your Google Business profile.
If you notice a marketing agency or individuals who no longer work with you have access, revoke their permissions immediately.
Check if another account is currently set as the primary owner. If so, request that account holder to transfer primary ownership to you.
Confirm that you have received primary ownership rights after the transfer is complete.

Real Examples

Consider a business that partnered with a marketing agency years ago to set up their Google Business profile. If the agency still has access and control, the business owner might find it challenging to update important details, post new content, or respond to reviews. Ensuring that the owner is the primary user and revoking the agency’s access empowers the business to maintain its profile independently.

Common Mistakes

Allowing a former marketing agency to retain access to the Google Business profile after the partnership ends.
Not verifying who holds primary ownership, leading to potential loss of control.
Failing to transfer ownership in cases where another account is listed as primary owner, making it harder to manage the profile.

FAQs

Why is being the primary owner of the Google Business profile important?: Being the primary owner gives you full control over your profile, including managing users and making critical updates.
What should I do if I still see an old marketing agency listed on my account?: You should revoke their access immediately to maintain control and security of your business profile.
How can I transfer primary ownership to myself if another account currently holds it?: Request the current primary owner to remove themselves and assign you as the primary owner to gain full access.

Key Takeaways

Always verify you are the primary owner of your Google Business profile.
Revoke access for any marketing agencies or users no longer associated with your business.
Ensure that primary ownership is transferred to your account if held by another user.
Maintaining control over your profile protects your business’s online presence and prevents unauthorized changes.