How Can I Determine Which Content Is Working Best on Instagram?

The short answer is to let your content run for seven to 14 days and monitor which posts generate the most likes, comments, messages, and followers. You can track all of these important engagement metrics within Instagram Business Suite.

Full Explanation

Determining which Instagram content performs best involves giving your posts enough time to gather meaningful engagement. Typically, allowing your content to run for one to two weeks provides a clear view of how your audience interacts with it. During this time, the key indicators to focus on are likes, comments, direct messages, and the number of new followers you gain as a result of your posts. These metrics show how well your content resonates, sparks conversations, encourages direct contact, and attracts new audience members.

Instagram Business Suite offers a centralized platform where you can conveniently track these engagement statistics. Rather than guessing or relying on isolated insights, this tool consolidates your data, making it easier to evaluate which pieces of content are truly effective.

Step-by-Step Breakdown

1. Post your content: Share your photos, videos, or reels as usual on your Instagram business account.
2. Let it run for 7 to 14 days: Allow enough time for your audience to see and interact with your posts.
3. Access Instagram Business Suite: Navigate to the insights or analytics section to review your content’s performance.
4. Evaluate engagement metrics: Check likes, comments, messages, and follower growth related to each post.
5. Identify the best performers: Determine which content types or posts have the highest interaction and influence on your follower base.

Real Examples

For instance, if you post five different pieces of content and after 14 days, two of them have significantly higher likes and comments, those posts are performing better. Additionally, if a particular post results in more messages or attracts new followers, it clearly stands out as content that resonates well with your audience. These observations help you decide what styles, topics, or formats to focus on moving forward.

Common Mistakes

• Checking engagement too early, before sufficient data has been collected — less than 7 days might not provide an accurate picture.
• Ignoring multiple engagement metrics and focusing on just one (e.g., only likes) without considering comments, messages, and followers.
• Not using Instagram Business Suite insights and relying only on visual impressions or guesswork.
• Failing to compare different posts under similar conditions and time frames.

FAQs

Q: Why should I wait 7 to 14 days before evaluating my content?
A: This time frame allows enough user interaction for meaningful data, capturing engagement from users across different time zones and schedules.

Q: Can I use Instagram Business Suite to track all types of engagement?
A: Yes, it provides data on likes, comments, direct messages, and follower increases, helping you judge overall performance.

Q: Should I consider only likes to find the best content?
A: No, likes are just one aspect. Comments, messages, and follower growth are also crucial indicators of effective content.

Key Takeaways

• Give your content 7 to 14 days to collect sufficient engagement data.
• Use Instagram Business Suite to access reliable and comprehensive insights.
• Assess various interaction metrics including likes, comments, messages, and new followers.
• Identify and focus on content that drives the highest engagement and follower growth.