What Are the Daily Tasks After Setting Up a Campaign?

After setting up your campaign, your daily tasks should focus on reviewing and updating negative keywords such as those derived from Search terms, as well as checking the auction insights to ensure your ad remains in the number one position.

Full Explanation

Once your campaign is up and running, daily management is crucial to maintain optimal performance. A key task involves going over the negative keywords. This includes analyzing search terms reports to identify irrelevant or underperforming keywords you do not want your ads to show for. By adding these to your negative keyword list, you avoid unnecessary spend and improve targeting. Additionally, monitoring the auction insights helps you understand your competitive position and ensures that you are maintaining the number one rank in ad auctions. Together, these tasks help refine your campaign and maximize its effectiveness.

Step-by-Step Breakdown

Review Search Terms: Examine the search terms triggering your ads to find negative keywords to add.
Update Negative Keywords: Add identified irrelevant keywords to your negative keyword list to prevent ads showing for those terms.
Check Auction Insights: Look over auction insights data daily to verify your ranking position among competitors.
Ensure Number One Position: Take necessary actions based on auction insights to maintain the top ad placement.

Real Examples

For example, if your campaign’s search term report shows your ads are triggered by irrelevant keywords, you would add these as negative keywords to exclude them. Simultaneously, if auction insights indicate a drop from the number one spot, you might adjust bids or strategies to regain that position. These daily refinements help keep your campaign performing at its best.

Common Mistakes

Neglecting to review negative keywords often, resulting in wasted ad spend on irrelevant searches.
Ignoring auction insights, which can cause you to lose the top rank without knowledge.
Failing to update your negative keyword list regularly, leading to decreased ad relevance and lower campaign efficiency.

FAQs

Q: Why are negative keywords important daily?
Because search trends and irrelevant queries can change, reviewing and updating negative keywords daily helps keep your ads targeted and cost-effective.

Q: What does checking auction insights daily accomplish?
It allows you to track your ad’s competitive performance and maintain the number one position needed for optimal results.

Key Takeaways

Daily review of negative keywords based on search terms is essential for campaign efficiency.
Consistently updating negative keywords reduces waste by blocking irrelevant traffic.
Checking auction insights helps in maintaining your ad’s top position.
Regular daily tasks help ensure your campaign stays competitive and effective.