How Can I Create a New Audience in Google Ads?

The short answer to creating a new audience in Google Ads is to begin by naming your target audience, such as ‘home owners’, and then proceed to develop custom segments that define the specific characteristics of that audience.

Full Explanation

Creating a new audience in Google Ads involves a straightforward process that starts with clearly identifying and naming the group of users you want to target. This name represents the particular segment you wish to reach, making it easier to organize and manage your audiences within the platform. Once you have named this audience, the next step is to build custom segments that capture the traits, behaviors, or attributes distinct to your desired audience. These segments are the foundation of your targeted advertising campaigns, enabling you to tailor your ads precisely to the people you want to engage with.

Step-by-Step Breakdown

Define Your Audience Name: Decide on a clear and descriptive name for your target group, like ‘home owners’. This helps clarify who you are focusing on.
Create Custom Segments: Using Google’s tools, build custom audience segments that specify the characteristics, interests, or behaviors associated with your named audience.

Real Examples

While the example ‘home owners’ was given, in practice you would apply the same method for any audience type by naming your group and then crafting segments based on what defines them. For example, if your audience is ‘home owners’, your custom segment may include users exhibiting behaviors or interests related to owning a home.

Common Mistakes

Not Naming the Audience Clearly: Failing to give your audience a clear and descriptive name can lead to confusion when managing multiple segments.
Skipping Custom Segments: Without building custom segments, your audience creation process remains incomplete and your targeting will lack precision.

FAQs

Why should I name my audience?: Naming your audience helps organize and identify who your ads will target, making campaign management easier.
What are custom segments?: Custom segments allow you to define specific attributes or behaviors of the users in your audience, making your targeting more precise.

Key Takeaways

Start by naming your target audience to establish clear identification.
Develop custom segments to specify the characteristics of your audience.
This process ensures your ads reach the right people effectively.