How can I create a custom audience using a customer list?

Short Answer: You can create a custom audience by uploading a customer list, which is a database of your existing clients. Typically, this list should include at least 1000 people. The process involves clicking through a few setup steps, including creating a business account, where you then upload your customer list to build your custom audience.

Full Explanation

Creating a custom audience using a customer list means using the information you already have about your existing clients to target a specific group for marketing campaigns. This approach leverages your own data rather than relying on general or broad audience segments. To begin, you must have a database of your customers, and usually this list needs to have a minimum of 1000 people to meet platform requirements.

Once you have your list ready, the system guides you through the setup by prompting you to create a business profile or account if you have not already done so. This step ensures that your customer list and subsequent targeting are managed under a business entity, which is important for organizational and privacy reasons.

After your business account is set up, you proceed to upload your existing customer list. The platform will then use this data to build a custom audience tailored for your marketing efforts.

Step-by-Step Breakdown

1. Prepare a customer list with at least 1000 people from your existing client database.
2. Start the audience creation process by clicking ‘Next’ or equivalent prompts in the platform.
3. Create a business account if you do not already have one; this step is necessary to proceed.
4. Upload your existing customer list to the platform within your business account.
5. Complete the setup to generate your custom audience ready for targeting.

Real Examples

Imagine you have a database of your current customers collected through previous purchases or sign-ups. By uploading this data during the audience creation process, you effectively target people who already have a connection with your business. This improves the relevance of your campaigns and can lead to better engagement and conversion rates.

Common Mistakes

• Trying to upload a customer list smaller than the minimum required size, usually 1000 people, which could prevent the audience creation from proceeding.
• Skipping the step to create a business account, which is mandatory before uploading and using the customer list.
• Not ensuring the customer data is organized and prepared before upload, which might cause issues during the upload process.

FAQs

Q: What is the minimum number of customers required to create a custom audience?
A: Usually, the minimum is 1000 people.

Q: Do I need to create a business account before uploading my customer list?
A: Yes, creating a business account is a necessary step before you can add an existing customer list.

Q: Can I create a custom audience without a customer list?
A: This method specifically requires an existing customer list, so no, this approach needs that data.

Key Takeaways

• Custom audiences can be created by uploading a customer list made up of your existing clients.
• The customer list should contain at least 1000 people to meet typical platform minimums.
• You must create a business account to associate your customer list and complete the audience creation.
• Following the provided steps ensures your custom audience is correctly set up and ready for targeted marketing.