Can we set up CPC budget limit at the ad group level, or is it possible on the campaign level?

Short Answer: You can set a CPC budget limit at the ad group level only with certain bidding strategies. For example, manual CPC and some other bidding strategies allow budget setup at the ad group level, but max conversions and max clicks bidding strategies do not support this. Budget limits cannot be set at the campaign level.

Full Explanation

Budget allocation in advertising campaigns depends on the bidding strategy used and the level at which budgets are managed. According to the available information, budgeting is primarily handled at the ad group level when using objective types such as manual CPC and other bidding strategies that are not max conversions or max clicks. However, if you choose max conversions or max clicks as your objective, the possibility to set budgets at the ad group level is not available.

Additionally, the budget cannot be set up on the campaign level for any of these scenarios. The control over CPC budget limits is thus specifically allocated to the ad group level and is contingent on the selected bidding strategy.

Step-by-Step Breakdown

1. Identify the bidding strategy you plan to use for your campaign.
2. If your strategy is manual CPC or another strategy besides max conversions or max clicks, prepare to set your CPC budget limit at the ad group level.
3. Understand that with max conversions or max clicks strategies, the budget limits at the ad group level are not configurable.
4. Remember that you cannot set CPC budget limits at the campaign level regardless of the bidding strategy you choose.

Real Examples

While specific examples are not provided, the principle remains consistent across campaign setups:

• Using manual CPC bidding, you can assign different CPC budget limits to each ad group aligning with its specific objectives.
• Using max clicks bidding, budgets are managed more holistically and ad group level budget controls are not available.

Common Mistakes

• Attempting to set a CPC budget limit at the campaign level, which is not supported.
• Assuming that all bidding strategies allow ad group level budgeting, when max conversions and max clicks do not.
• Not aligning your bidding strategy choice with your budget management needs, leading to inaccessible budget controls.

FAQs

Can I set a CPC budget limit if I am using max conversions bidding?

No, with max conversions bidding, you cannot set a CPC budget limit at the ad group level.

Is it possible to set a CPC budget limit for an entire campaign?

No, the CPC budget limit cannot be set at the campaign level.

Which bidding strategies allow CPC budget limits at the ad group level?

Manual CPC and some other bidding strategies (other than max conversions and max clicks) allow budget setup at the ad group level.

Key Takeaways

• CPC budget limits are only configurable at the ad group level for some bidding strategies.
• Manual CPC bidding strategy supports setting budgets at the ad group level.
• Max conversions and max clicks bidding do not support setting CPC budget limits at the ad group level.
• Setting CPC budget limits at the campaign level is not possible.