What Is the Correct Way to Replace the Landing Page in an Active Campaign?

Short Answer: The correct approach is to replace only the landing page while keeping your active campaign running, and then create a new campaign. This method helps you compare results effectively and understand the impact of the changes.

Full Explanation

When managing an active campaign, it’s important to handle changes carefully so your marketing efforts continue smoothly. Instead of pausing or stopping the campaign to swap the entire setup, you should focus on replacing just the landing page component. Keeping the campaign active ensures uninterrupted data flow and campaign tracking. Once the landing page has been updated, you can launch a new campaign to monitor and compare the performance against the ongoing one. This maintains consistency while providing clear insights into what works better.

Step-by-Step Breakdown

1. Identify the existing landing page: Determine which landing page is currently active in your campaign.
2. Replace the landing page: Update or swap out the old landing page with the new version without pausing the ongoing campaign.
3. Keep the campaign active: Continue running the original campaign to maintain performance data and audience engagement.
4. Create a new campaign: Set up a separate new campaign that includes the updated landing page.
5. Compare results: Analyze results from both campaigns side by side to understand the effectiveness of the new landing page compared to the old one.

Real Examples

Imagine you have a campaign driving traffic to a current landing page. Instead of stopping this campaign to update the landing page, you replace only the landing page itself. Meanwhile, you set up a new campaign with the new landing page and run both in parallel. This approach allows you to directly compare metrics like conversions, bounce rates, and visitor behavior between the original and the updated pages based on actual campaign data.

Common Mistakes

• Stopping the campaign entirely: Pausing or stopping the active campaign can lead to lost momentum and data gaps.
• Replacing the entire campaign instead of just the landing page: Changing too many variables at once may confuse your analysis of which element caused performance changes.
• Not creating a new campaign for comparison: Without a new setup running alongside, it’s difficult to judge if the new landing page performs better.

FAQs

Can I replace the landing page without affecting campaign data?

Yes, by only updating the landing page and keeping the original campaign active, you preserve ongoing campaign data for accurate analysis.

Why should I create a new campaign after replacing the landing page?

Creating a new campaign allows you to compare the new landing page’s performance against the original campaign, enabling you to make informed decisions based on real results.

Is it risky to keep the original campaign running during the replacement?

Maintaining the campaign running is essential to avoid data discontinuity and maintain audience interaction while testing new elements.

Key Takeaways

• Replace only the landing page rather than the entire campaign to maintain ongoing data and engagement.
• Keep your active campaign running during the update to ensure continuous tracking.
• Create a new campaign with the new landing page to compare results effectively.
• This approach helps you clearly understand the impact of the landing page on campaign performance.