What Should I Be Doing in Terms of Content While My New Website Is Being Set Up?

Short Answer: As a business owner, you should focus on producing valuable content such as filming new material and creating testimonials that will support and enhance your online presence once your new website launches.

Full Explanation

While your new website is being set up, it is important to actively work on content production. This proactive approach ensures that once the website is live, you will have ready-to-use, quality material that will engage visitors and highlight your business in the best light. Producing content ahead of time means you are preparing a solid foundation for your online presence that can drive traffic and build trust with your audience.

Step-by-Step Breakdown

Film New Content Material: Capture videos that reflect your brand message, products, or services. This content will be beneficial when integrated into your website to keep visitors informed and interested.
Create New Testimonials: Gather testimonials from satisfied customers that can be showcased on your website to build credibility and trust.
Plan Further Content: Consider all content types that will support your new site, such as blog posts, images, or any media that communicates your business values and offerings effectively.

Real Examples

Although specific examples were not provided, the key focus is on generating authentic testimonials and valuable video content relevant to your business. This content, once completed, will directly benefit your website’s effectiveness and help create a connection with your audience.

Common Mistakes

Not starting content creation early enough and missing the opportunity to have quality material ready when the website launches.
Ignoring testimonials, which are crucial for building trust and credibility with new visitors.
Failing to diversify content forms and only relying on one type, which could limit audience engagement.

FAQs

Q: Why should I film content before my website is ready?
Filming content in advance allows you to have polished and relevant videos ready to showcase, creating a stronger first impression when your site goes live.

Q: How important are testimonials during the website setup?
Testimonials help establish trust and demonstrate proven satisfaction from customers, which can significantly enhance your business reputation online.

Q: Can I create content outside of videos and testimonials?
While the main focus is on those content types, any material that benefits your business presence is worthwhile to prepare for the new website.

Key Takeaways

Start producing content as early as possible to be prepared for your website launch.
Focus on filming new, relevant videos and collecting customer testimonials.
These efforts will support a strong, credible online presence once your new website is live.