How do I confirm that my Google Ads account is linked to Google Analytics 4?

The short answer is that you can confirm the linkage between your Google Ads account and Google Analytics 4 by navigating to the Tools and Settings section in Google Ads, then checking under Audience Manager and finally in Data Sources. If your accounts are properly linked, you will see Google Analytics GA4 listed as a connected data source.

Full Explanation

Confirming that your Google Ads account is linked to Google Analytics 4 ensures you can share critical data between these platforms, enabling deeper insights into user behavior and campaign effectiveness. The confirmation process revolves around accessing specific sections within the Google Ads interface where integrations and data sources are managed. If the integration is set up correctly, GA4 appears as a linked data source indicating the connection is active.

Step-by-Step Breakdown

Log in to your Google Ads account.
Navigate to the Tools and Settings menu, usually represented by a wrench icon in the top right corner.
Within this menu, select Audience Manager.
Under Audience Manager, go to the Data Sources tab.
If your Google Ads account is linked correctly to a Google Analytics 4 property, you will find Google Analytics GA4 listed there.

Real Examples

For example, if you have set up your Google Ads account to track conversions or audiences via GA4, visiting the Data Sources section under Audience Manager will show Google Analytics GA4 as an active integration. This means data can flow between the two platforms, facilitating better campaign optimization and reporting.

Common Mistakes

Not checking the correct location in Google Ads where the integration status is displayed. The linkage is confirmed specifically under Tools and Settings > Audience Manager > Data Sources.
Assuming linkage without verification might lead to missed opportunities for enhanced tracking and analytics.

FAQs

Where exactly in Google Ads can I find the linkage status?

You can confirm your linkage status from the Tools and Settings menu under Audience Manager, then Data Sources.

What happens if Google Analytics GA4 is not listed in Data Sources?

If GA4 is not shown, your Google Ads account is not linked properly to Google Analytics 4, and you may need to set up the integration.

Key Takeaways

Check the linkage in Google Ads by visiting the Tools and Settings > Audience Manager > Data Sources section.
The presence of Google Analytics GA4 there confirms correct linking.
Verifying this linkage enables you to make the most of shared data for better ad performance measurement.