What is a common mistake on landing pages?

A common mistake on landing pages is wasting real estate, which often occurs when there is too much empty space or irrelevant content that pushes the main message down the page.

Full Explanation

When designing a landing page, it is crucial that the most important information is immediately visible and engaging to visitors. Wasting real estate means not using the space on the page effectively. This can include having too much empty space or placing irrelevant content above key messages, which causes the main content to be pushed further down, reducing its impact.

Step-by-Step Breakdown

Identify the main content: Determine the most important information that needs to stand out on the landing page.
Evaluate space usage: Check if there are large empty areas or unrelated elements that do not serve a meaningful purpose.
Prioritize visibility: Arrange the layout so the key message is at the top and clearly seen without having to scroll.
Remove irrelevant content: Eliminate any information that distracts or pushes important details further down the page.

Real Examples

In many cases, landing pages have large empty white spaces or place secondary content before essential information like the call to action or the value proposition. This layout misstep delays visitor engagement because users must scroll or look longer to find what matters most.

Common Mistakes

The primary error is allocating landing page space inefficiently by either leaving too much empty area or adding irrelevant, non-essential content that pushes critical items down the page. This reduces visitor focus and decreases the chance of conversions.

FAQs

Why is wasting space harmful on a landing page?
It lowers the immediate visibility of key information, which can reduce visitor interest and engagement.

How can I ensure the main content is visible?
By placing important messages prominently at the top and removing unnecessary or unrelated content above it.

Is empty space always bad?
While some empty space can improve readability, excessive empty space that pushes down main content is problematic.

Key Takeaways

Effective use of landing page real estate is crucial for delivering your main message.
Too much empty space or irrelevant content can cause important information to be overlooked.
Ensuring the key content is immediately visible helps engage visitors right away.
Design landing pages with a focus on priority content placement to maximize conversions.