How Can I Check if My Conversions Are Being Tracked Correctly in Google Ads?

The short answer is to visit the ‘Conversions’ tab inside your Google Ads account, where you can review the number of conversions recorded for each campaign and ad. Additionally, it’s important to verify that your conversion tracking setup is properly configured to ensure accuracy.

Full Explanation

Tracking conversions accurately in Google Ads is crucial to measuring the success of your campaigns. To confirm that your conversions are being tracked correctly, start by navigating to the ‘Conversions’ tab within your Google Ads dashboard. This area displays detailed information about the conversions attributed to your campaigns and individual ads. However, merely seeing numbers isn’t enough; you also need to make sure that the entire conversion tracking setup is correct. This means checking the installation of tracking codes and settings that define what counts as a conversion.

Step-by-Step Breakdown

Log in to your Google Ads account.
Locate and click on the ‘Conversions’ tab in the main navigation menu.
Examine the listed campaigns and ads to see the number of conversions recorded for each.
Review your conversion tracking setup to ensure it is implemented correctly, which affects the accuracy of the data shown.

Real Examples

In the ‘Conversions’ tab, you might notice varying numbers of conversions across different ad campaigns. For example, one campaign may report a higher number of conversions, indicating better performance. These numbers reflect the data collected by your tracking setup, so if they seem off, it could suggest an issue with how your conversion tracking is configured.

Common Mistakes

Not regularly checking the ‘Conversions’ tab, which can lead to missing out on insights about campaign performance.
Assuming conversions are tracked correctly without verifying the setup, which can cause inaccurate data and misguided decisions.

FAQs

Can I see conversions for individual ads? Yes, the ‘Conversions’ tab shows the number of conversions for each campaign and ad.

What should I do if conversions are not showing? Check that your conversion tracking setup is correct and that tracking codes are properly installed.

Key Takeaways

Checking the ‘Conversions’ tab is the primary way to see if your conversions are tracked correctly.
It’s essential to verify that your conversion tracking setup is properly configured alongside reviewing conversion data.
Regular monitoring helps ensure accurate performance measurement and effective campaign management.