What Changes Should I Make to This Campaign?

The short answer is that you should add a manual question to your campaign and divide it into three separate assets instead of two. Additionally, adjust the budget allocation to have three assets with a $20 budget each, rather than two assets with a $35 budget each.

Full Explanation

To optimize your campaign, it’s important to incorporate a manual question, which can help improve engagement or targeting. Currently, the campaign is structured with two assets each receiving a $35 budget. However, there is a benefit in restructuring the campaign by increasing the number of assets to three. By doing so, you refine your content delivery and allow for a more granular approach.

This change in structure should also be accompanied by an adjustment to your budget distribution. Instead of allocating $35 to each of the two assets, allocate $20 to each of the three assets. This redistributes your total budget efficiently while enabling you to test additional variations or approaches.

Step-by-Step Breakdown

Add a Manual Question: Introduce a manual question within your campaign content or setup to better fine-tune your audience interaction or data collection.
Divide the Campaign into Three Assets: Separate what was two assets into three distinct assets to increase variety and provide more tailored messages.
Adjust the Budget: Shift from two assets at $35 each to three assets at $20 each, maintaining an effective overall budget with improved asset distribution.

Real Examples

While specific real-world examples are not provided here, the concept directly implies splitting a campaign’s components to increase flexibility. For example, instead of focusing on two overarching themes, you can widen the scope to a third focus, making your campaign more dynamic and budget-conscious by decreasing each asset’s spend slightly.

Common Mistakes

Failing to add the manual question, which could reduce the ability to gather nuanced insights or better target audiences.
Keeping only two assets when more variations could improve performance and testing capabilities.
Maintaining larger budgets per asset without leveraging the advantage of multiple assets for better split testing and audience coverage.

FAQs

Q: Why should I add a manual question?
Adding a manual question can improve engagement and provide clearer data for campaign optimization.

Q: How does adding a third asset help?
Increasing assets allows more message variations and better testing to see what resonates best with your audience.

Q: Won’t reducing each asset’s budget limit performance?
While each asset gets less individually, having more assets increases overall diversity and potential reach, which can enhance campaign results.

Key Takeaways

Enhance your campaign by adding a manual question for improved interaction.
Increase the number of assets from two to three to bring more variety and detailed targeting.
Adjust your budget allocation to three $20 budgets instead of two $35 budgets for optimal resource distribution.