What Changes Do I Need to Make After Duplicating the Ad Group?

Short Answer: After duplicating an ad group, it is important to update both the keywords and the ads themselves to reflect the new focus of the campaign. For example, if your original ads target garage door repair, you should change these duplicated elements to target installation instead to ensure your campaign goals are aligned correctly.

Full Explanation

When you duplicate an ad group, you essentially create an exact copy of it, including all the ads contained within. This means that the ads and keywords from the original group are carried over to the new one without any alteration. If your original ad group is focused on promoting “garage door repair,” then your duplicated ad group will also be focused on the same service unless you manually adjust it. This is not ideal if your intention is to shift focus to another service, such as installation.

Therefore, to make the duplicated ad group effective and relevant, you need to change the keywords so they attract an audience searching for installation services rather than repairs. Similarly, the ad copy must also be modified to communicate the new service focus, ensuring that your ads accurately reflect what you want to promote.

Step-by-Step Breakdown

Duplicate the ad group you want to replicate.
Review the ads and keywords carried over with the duplicated ad group.
Identify the original focus of the ads, such as garage door repair.
Change the keywords to target installation-related searches instead of repair.
Edit the ad copy to properly highlight installation services, replacing any references to repair.
Save and update the ad group to ensure the changes take effect.

Real Examples

Imagine you originally have an ad group promoting garage door repair. Upon duplicating it, the ads still mention “garage door repair,” and the keywords are related to repair services. To align the duplicated ad group with installation services, you would replace the keywords with terms specific to installation and rewrite the ads to emphasize installation, not repair. This small but critical change helps your campaign reach the appropriate audience and improves overall effectiveness.

Common Mistakes

Failing to change the keywords after duplication, leaving the ads targeting the wrong services.
Not updating the ad copy to reflect the new service focus, which results in inconsistent messaging.
Assuming the duplicated ad group will automatically adjust to a new focus without manual edits.

FAQs

Q: Do I need to change anything other than keywords and ads after duplicating the ad group?
A: The main elements to update are the keywords and ads to reflect the new focus. The answer does not mention other changes.

Q: Will duplicating an ad group automatically change its focus?
A: No, duplicating copies the existing ads and keywords exactly as is. Manual changes are necessary to shift focus.

Key Takeaways

Duplicating an ad group copies all ads and keywords exactly.
Post-duplication changes are essential to target the correct service or audience.
Always update keywords and ad copy to align with new campaign goals, such as switching from repair to installation.