How do I change something on the ads level, just the landing page?

Short Answer: You can change the landing page directly within your ads settings, but this approach often leads to problems. It’s like trying to switch crucial parts of a system without understanding the entire setup. Although a small change might work temporarily, it’s better to review the whole structure to build confidence in your results.

Full Explanation

When you want to update the landing page at the ads level, it might seem straightforward to simply go into your ads and swap it out. However, this is generally not the best practice because it overlooks the bigger picture. Changing just one element, like the landing page, without considering how it fits into your overall campaign resembles attempting to replace parts like springs, suspension, or a transmission without knowing how the entire vehicle is assembled. This limited focus increases the likelihood of failure and missed opportunities.

Step-by-Step Breakdown

Access your ads settings where your current landing page is set.
Make the change to the landing page URL directly within the ads level.
Understand that while this quick fix is possible, you are effectively ignoring how the landing page interacts with other campaign elements.
Instead, consider reviewing your entire campaign build to make more informed, confident changes.

Real Examples

Imagine an advertiser who only updates their landing page through the ads interface. They may see inconsistent performance because the landing page isn’t aligned with the rest of the campaign components. Without revisiting the whole campaign, their results could fluctuate unpredictably, leading to frustration and wasted investment.

Common Mistakes

Changing the landing page at the ads level without context.
Ignoring the impact of other campaign elements on the landing page’s effectiveness.
Making minor adjustments in isolation instead of assessing the entire structure for better cohesion.

FAQs

Can I change just the landing page in my ads?: Yes, you can change it directly, but it’s not recommended without understanding the full campaign.
Why is changing only the landing page risky?: Because it isolates one part without considering how it integrates with the overall setup, which can lead to failure.

Key Takeaways

You can change the landing page at the ads level, but this is usually not the ideal approach.
It’s important to review the entire campaign structure to make confident and effective changes.
A holistic view of your ads and landing pages ensures better performance and fewer issues.