Q&A

What should be my next step if I have a free account on MailChimp and a growing list of about a thousand? Short Answer: If you have a free MailChimp account and your email list is growing to around a thousand contacts, the next effective step is to create a lookalike audience for retargeting. Using […]

Is email marketing worthwhile for the service industry and how can I maximize it? Email marketing can indeed be worthwhile for the service industry, especially when you take an innovative approach. Instead of competing with the crowd during widespread holidays like Black Friday, consider creating your own unique special holiday tailored to your business. This

What is the advantage of creating video content? Short Answer: Creating video content makes it significantly easier to rank in search results compared to competing against established websites with thousands of backlinks and recognized authority by Google. Prioritizing video content lays a strong foundation upon which all other content can be built. Full Explanation When

What do you see when you search ‘how to clean wine out of carpet’? The search results for ‘how to clean wine out of carpet’ typically include terms like ‘red wine stained carpet next day’ and ‘how to get dried red wine’. These related keywords provide valuable insight into common concerns and the most relevant

How can I find the right keywords to target? The short answer is to examine the type of titles other content creators use for similar topics by searching your keyword phrase on Google. Observing these titles helps you understand which keywords are effective and worth targeting. Full Explanation Finding the right keywords to target involves

How Should I Phrase My Content for SEO? The best way to phrase your content for SEO is to keep the phrase exactly as it is. If the phrase people are searching for is ‘how to remove coffee stain from carpet’, you should use that exact phrase in your content. While minor grammatical adjustments are

What Should Be the Focus When Creating Content for SEO? The focus when creating content for SEO should be on developing a video first and then constructing all other content around it. This video serves as the central piece of content because it can rank higher more quickly and does not require backlinks to do

How can I rank organically for specific keywords without paying? The short answer is you can rank organically by creating targeted content around your specific keywords. This can include blog posts, posts on platforms like Facebook, or updates on your Google Business Profile. In addition, producing video content focused on the keyword and uploading it

Should I Change My Bidding Strategy Back After It Was Automatically Changed? Short Answer: Yes, you should change your bidding strategy back to max clicks. Only switch to max conversions once you are consistently receiving a significant number of leads that are marked as conversions, so Google has enough data to effectively optimize your campaigns.

How Can I Prevent Google from Automatically Changing My Bidding Strategy? Short Answer: To stop Google from automatically changing your bidding strategy, go to the recommendations section at the top left of your Google Ads dashboard, select all campaigns, then turn off the auto-apply feature. Additionally, be sure to remove any automatic recommendations that you