Q&A

What Is the Additional Step to Ensure Google Captures the Entire Process of Someone Landing on My Page?

What Is the Additional Step to Ensure Google Captures the Entire Process of Someone Landing on My Page? Short Answer: To make sure Google fully captures the process of someone landing on your page, you need to return to Google Analytics 4, head to the ‘recommendations’ tab, and use the ‘auto apply’ feature. Then, scroll

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How Long Should I Run an Experiment to Test Which Strategy is Doing the Best?

How Long Should I Run an Experiment to Test Which Strategy is Doing the Best? Short Answer: Running an experiment for four weeks might be too long to actually test. It’s better to try one of your campaigns, switch it, and then assess the results to determine which strategy performs best. Full Explanation When running

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What Should I Do If My Rank Drops After Switching to Max Conversion?

What Should I Do If My Rank Drops After Switching to Max Conversion? Short Answer: If your rank drops after switching to max conversion, you should allow the strategy some time to learn and adjust before deciding to switch back. Full Explanation When you change your approach to a max conversion strategy, immediate rank fluctuations

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