Q&A

How do you structure your ad groups? The best way to structure your ad groups is to create individual campaigns for each city and each service offered within that city. This approach allows you to get very detailed and specific, ensuring that potential customers searching for a service in their city see relevant ads tailored […]

What’s the difference between controlling all ads through one campaign budget and having each city with its own budget? Short Answer: Controlling all ads through one campaign budget means managing a single, combined budget for all cities together. In contrast, assigning each city its own budget allows you to allocate and control the spending individually

Why Should I Consider Creating Ad Groups for Each City I’m Targeting? Short Answer: Creating ad groups for each city enables you to deliver ads that are specifically tailored to that city’s search terms. This means when a potential customer searches for a service like “Addison locksmith,” they will see an ad that directly relates

What Should I Do If a Keyword Is Costing Too Much? If a keyword is costing too much, the best approach is to try reducing your bid for that keyword, improve the quality of your ad associated with it, or pause the keyword altogether if it isn’t generating enough value compared to its cost. Full

What should be the conversion rate for each click? Short Answer: Ideally, if each click results in a phone call, that means you have a 100% conversion rate. However, this rate can differ depending on your specific business and the effectiveness of your advertisements and landing page. Full Explanation The conversion rate for each click

Why is that sometimes one click can have a high cost when compared to other keywords? How can I control it? The cost of a click in Google Ads can be higher for some keywords because of factors like how competitive the keyword is, how well your ad performs, and the bid amount you set.

How do marketing companies trap clients? The short answer is that marketing companies trap clients by creating situations where clients feel stuck and unable to move on freely. This often happens because the company controls essential assets like hosting, which the clients do not have direct access to. Full Explanation Marketing companies often build a

What Is the Purpose of Retargeting in Ads? The purpose of retargeting in ads is to nurture and build trust with potential customers who have already interacted with your ad. By repeatedly capturing their attention with a compelling offer, these leads become more comfortable with your brand, making future sales easier. Full Explanation Retargeting is

Should I include a video of my service in the retargeting ads? Short Answer: Yes, including a video of your service in action within retargeting ads is beneficial because it helps build trust with your audience by providing them with more detailed information about what your service offers after they’ve already seen your initial ads.

Do You Recommend Creating a Broad Ad Set and Then a More Specific One? Short Answer: Yes, trying a broad ad set followed by a more specific one can be an effective approach. You can specifically test a lookalike ad set that is created from your custom client list to find the best audience for