Q&A

How to Test Using a Competitor’s Name as a Keyword in Your Google Ads

How can I test if using a competitor’s name as a keyword in my Google Ads is effective? Short Answer: To test the effectiveness of using a competitor’s name as a keyword in your Google Ads, create multiple variations of ads targeting that competitor’s name with creative text designed to redirect potential customers to your

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Is It a Good Idea to Use a Competitor’s Name as a Keyword Search Term in Google Ads?

Is it a good idea to use a competitor’s name as a keyword search term in my Google Ads? Short Answer: Using a competitor’s name as a keyword in your Google Ads can be worth testing if you believe it could legitimately generate leads for your business. However, it carries risks because users searching for

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