Q&A

Should I Use Audience Segmentation in My Google Ads Campaign? Short Answer: Audience segmentation typically does not impact search campaigns for local service businesses because these campaigns target people who are actively searching for your keywords, meaning audience segmentation is generally not necessary. Full Explanation When running Google Ads search campaigns for local service businesses, […]

What Is the Best Targeting Option for Local Service Businesses on Google Ads? The best targeting option for local service businesses on Google Ads is the ‘presence’ setting. This targets people who are currently in or frequently visit your targeted location. While it helps reach a local audience effectively, it may occasionally include clicks from

What is a Common Mistake People Make with Google Ads Targeting? A common mistake in Google Ads targeting occurs when advertisers use the ‘presence or interest’ option. This setting allows people outside of your target geographic area, who show interest in your keywords, to see your ads. This can undermine local service businesses that rely

Should I create separate campaigns for different locations? Short Answer: Yes, it is advisable to create separate campaigns tailored for each location you are targeting. Full Explanation Creating distinct campaigns for different locations allows for better targeting and customization. Each geographic area can have unique characteristics, preferences, and behaviors. By setting up separate campaigns, you

Can I Add a Zip Code Instead of a City for My Ad Campaign? Short Answer: Yes, you can add a zip code instead of a city when setting up your ad campaign to target specific areas within larger cities or metropolitan regions. Full Explanation It is possible and often beneficial to target zip codes

Should I Focus My Ad Campaign on a Neighborhood or Just a City? Short Answer: Ideally, focusing your ad campaign on a specific neighborhood would be best for targeting, but in practice, achieving this level of hyper-local targeting on Google is quite challenging. Although Google tracks our locations at all times, its precision for such

Should I Target a Region or a City in My Ad Campaign? Short Answer: It’s better to be hyper-local with your ad campaign targeting. The more specific and local your ads and landing pages are, the higher the chances someone will click your ad. Full Explanation When deciding whether to target a broad region or

How do I target specific locations in my ad campaign? Short Answer: Instead of targeting entire countries or large territories, focus on entering specific locations such as a city or a region. For example, if you target “Seattle,” you can choose between targeting just the city itself or the city plus its surrounding areas by

What is the Search Network in Google Ads? Short Answer: The Search Network in Google Ads allows your ads to appear near Google search results and on other Google sites when users search for terms that match your keywords. This means your ad is shown on Google search engine results but not on external sites

What is the Display Network in Google Ads? The Display Network in Google Ads is the simplest method for Google to distribute your advertising budget, even when there are not enough clicks or searches on the search results pages. Full Explanation The Display Network works by allowing Google to spread your ad budget more broadly