Q&A

What factors can help improve my conversion rate? The key to improving your conversion rate lies in maintaining relevance between your ads and landing page. When your ads are closely aligned with a well-structured landing page that loads quickly, features original photos, and includes testimonials, you can expect to achieve an average conversion rate between […]

What Is a Good Conversion Rate for My Campaigns? Everything above 20% is considered good for conversion rates. An ideal goal to aim for is around 30 to 33 percent, which means that roughly one out of every three clicks results in a conversion. Achieving a 50% conversion rate is extraordinary and reached by some

What is the process of importing numbers from call tracking metrics? The short answer is that you can place the call tracking metric number into CallRail, allowing it to forward your calls to the appropriate tracking metric number. There is no need to perform a complex migration process. Simply use the number as a forwarding

How’s the Google Ads Working for You? It’s going well. I have completed watching all the instructional videos once and am now beginning to watch them a second time. This repetition helps me focus on implementing the methods effectively on my landing pages while importing call tracking metrics to evaluate the performance. Full Explanation Initially,

Can we set up CPC budget limit at the ad group level, or is it possible on the campaign level? Short Answer: You can set a CPC budget limit at the ad group level only with certain bidding strategies. For example, manual CPC and some other bidding strategies allow budget setup at the ad group

How should I adjust my campaign if I’m expanding from a city radius to a county? Short Answer: When expanding your campaign from targeting a city radius to an entire county, it’s essential to make sure your campaign reflects this broader scope. This means aligning your keywords in the ads to reference the county and

Should I Start Targeting From the City or the Neighborhood? Short Answer: You should start targeting from the city level rather than focusing on neighborhoods or smaller areas. Begin with a town that has around 20,000 people, then gradually expand your targeting area if you don’t get enough volume. Full Explanation When planning your targeting

How do you balance between targeting a smaller area for a higher CTR and a larger area for more impressions? Short Answer: Balancing between targeting a smaller area with a higher click-through rate (CTR) and a larger area for more impressions depends on your business needs and results. If the search volume and jobs generated

What is the Best Way to Target Locations in Google Ads When Operating in Specific Counties and Cities? The best way to target locations in Google Ads when you are operating in specific counties and cities is to start from the smallest area and gradually expand to larger locations. Begin by targeting neighborhoods within big

How does adding a descriptive caption and hashtags help? Adding a descriptive caption and hashtags helps the Facebook and Instagram algorithms target the relevant people who would enjoy or find your video relevant. Full Explanation When you add a descriptive caption along with hashtags to your video posts on platforms like Facebook and Instagram, the