Q&A

What Are Some Symptoms of Poor Account Health? The short answer is that poor account health often shows through issues like having too many redundant keywords, non-serving keywords, and conflicting negative keywords. These symptoms can lead to wasted spending and inefficiencies in your advertising campaigns. Full Explanation Account health problems tend to arise when the […]

What does the auto apply feature do in Google Ads? The auto apply feature in Google Ads automatically implements certain recommended changes to your advertising campaigns or account settings. When enabled, it removes the need for manual approvals by directly applying recommendations that improve campaign performance, such as better bidding strategies. Full Explanation The auto

When is a good time to switch from maximizing clicks to maximizing conversions? The short answer is: switch when Google Ads offers the option to maximize conversions. This usually means the system has updated and believes it can successfully optimize for more conversions. If Google Ads suggests you can gain more conversions by switching, it’s

What does it mean when Google Ads recommends maximizing conversions? Short Answer: When Google Ads recommends maximizing conversions, it means you likely could have achieved more conversions in the previous week if you had used the maximize conversions strategy. This suggestion is based on the goals set during the creation of your campaign, particularly if

How Does Google Ads Select and Serve Headlines to Different Customer Profiles? Short Answer: Google Ads employs a sophisticated algorithm that chooses and displays headlines based on distinct customer profiles. It identifies different user types and shows headlines tailored to each profile, aiming to match search queries with the headlines that are most likely to

Does a Smart Bidding Strategy Choose Which Variation of Responsive Ads to Show Based on the Customer Profile It Creates? Short Answer: Yes, smart bidding strategies select the most appropriate variation of responsive search ads to display by analyzing the customer profile it builds. This targeted approach is why responsive search ads perform effectively, especially

What is the difference between an automated bid strategy and a smart bid strategy? Short Answer: An automated bid strategy like maximize clicks aims to get as many clicks as possible without fully optimizing for factors like ad Rank or cost per click, while a smart bid strategy builds a customer profile based on converters

Is there an option for a Target CPA? Short Answer: The option to manually set a Target CPA is no longer available. However, you can still opt into a Target CPA by selecting the box labeled “set a Target per action.” Full Explanation Previously, advertisers could manually define a Target Cost Per Action (CPA) in

What is the recommended bidding timeline? The recommended bidding timeline starts by maximizing clicks to collect sufficient data. Afterward, you shift focus to maximizing conversions. Once you have meaningful conversion data, you adjust your approach to maximize conversions with a target Cost Per Acquisition (CPA) to gain better control over your costs. Ultimately, with enough

What does Google’s recommendation system mean when it says I would have gotten more conversions if I made certain changes? Short Answer: Google’s recommendation system uses past data to show what results you might have achieved if certain changes had been implemented. It does not predict future outcomes but illustrates how your conversions could have