Q&A

How to Guide People Through the Journey of Working with Us Before They Spend a Dollar

How do I take people through the journey of working with us before they put in a dollar? The short answer is that you achieve this by creating content that guides potential clients. This content can be developed by engaging with your subcontractors through interviews to uncover what they want and clarifying what their roles […]

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Can We Videotape Our Meetings With the Client and Share Them on Instagram?

Can we videotape our meetings with the client where we explain each phase of the project and put it on Instagram? Short Answer: Yes, you are allowed to videotape your client meetings and share these videos on Instagram. The level of professionalism in the video should align with the investment level of the project. For

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How Do We Approach Content Creation for a Construction Company That Only Gets a Few Clients a Year?

How Do We Approach Content Creation for a Construction Company That Only Gets a Few Clients a Year? The approach to content creation for a construction company doesn’t change regardless of how many clients you have. The key is to inform and educate potential clients about what you have done, helping them feel involved in

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What Is the Topical Relevance Tutorial About?

What Is the Topical Relevance Tutorial About? Short Answer: The topical relevance tutorial focuses on improving your content’s standing with Google by ensuring it includes related keywords that build your website’s authority, expertise, and trustworthiness in a given subject area. Full Explanation Google’s artificial intelligence determines the quality and relevance of your content primarily through

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What Kind of Content Should I Create for My Local Service Business?

What kind of content should I create for my local service business? The best content to create for your local service business is documentation of your work process. For example, start by filming your project from the initial stage through completion and combine this footage with testimonials from satisfied clients to enhance credibility and attract

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