Q&A

How Can I Create a Sense of Urgency With My Ads? The short answer is to offer limited time offers or discounts. For example, you might provide a $2000 discount for a limited period. This tactic motivates potential customers to take immediate action rather than postponing their decisions. Creating urgency in your ads can drive […]

How Can I Keep My Ads Relevant and Up-to-Date? Short Answer: You can keep your ads evergreen so they remain relevant and engaging over time with a good click-through rate (CTR). Set up your ads once to consistently attract interest, then update the landing page on specific dates to highlight special offers or seasonal events,

How Many Landing Pages Should I Have If I’m Targeting Multiple Cities? Short Answer: You should have a separate landing page for each city you are targeting. For instance, if you want to target four different cities, you need to create four distinct landing pages, one specifically tailored for each city. Full Explanation When focusing

How Should I Run Google Ads for Different Services in Different Cities? Short Answer: To effectively run Google Ads targeting different services in various cities, you need to create separate campaigns for each service and city combination. Each campaign should direct users to unique landing pages that specifically mention the targeted city and service, ensuring

What Should I Put at the Top of My Landing Page? Short Answer: At the top of your landing page, you should clearly call out your target audience so they know that your service is relevant for them. Full Explanation When visitors arrive on your landing page, it is important to immediately communicate that your

Can I Run Different Ads with Different Offers? Short Answer: Yes, you can run multiple ads featuring different offers, and it is effective to pair each ad with a matching landing page video to enhance user experience and engagement. Full Explanation Running different ads with varied offers allows you to target different customer interests and

What Are Some Important Elements to Include in a High Converting Video? A high converting video should first clearly address your target audience, followed by presenting a compelling offer, sharing information about your company, including client testimonials, and finally inviting viewers to take action by requesting a free quote. Full Explanation Creating a video that

Should the landing page video be on autoplay? Short Answer: Whether a landing page video should autoplay depends on factors like the target audience, content nature, and website performance. Autoplay can be engaging but might also be intrusive or annoying to some users. Full Explanation The decision to enable autoplay on a landing page video

What Should Be Included in a Landing Page Video? A landing page video should include a clear and compelling hook to immediately capture the viewer’s attention, followed by an engaging story to keep them interested. Finally, it must feature a strong call to action that guides viewers towards the next step, such as filling out

What can be done to improve the use of real estate on a landing page? Adding a video to a landing page can significantly improve the use of real estate by making the content more engaging and informative in a compact format. Full Explanation When optimizing a landing page, effectively using the available space, or