Q&A

What Should I Do If I Want to Outbid People? If you want to outbid people, a simple approach is to allocate about eight to ten dollars with a daily budget of fifteen dollars. However, even with this budget, you may find yourself out of the auction within just a few clicks, indicating limited opportunity […]

What Should Be the Focus of My Ad Group for Deck Builders? The focus of your entire ad group should be centered solely on the phrase “deck builders.” Using a phrase match strategy ensures that all relevant searches related to deck builders are effectively covered within this ad group. Full Explanation Concentrating your ad group

Why should I limit the number of keywords in my Google Ads campaign? Short Answer: Limiting the number of keywords in your Google Ads campaign can simplify your efforts and make the campaign more effective by focusing on fewer, more relevant keywords that are more likely to produce meaningful results rather than many clicks without

How should I start with keyword selection for my Google Ads campaign? Short Answer: Begin your Google Ads campaign by selecting just one keyword that is most relevant to your business, using phrase match. This approach allows Google to automatically include many related keywords, so you don’t need to start with a large list of

What is the difference between broad match, phrase match and exact match in Google Ads? Short Answer: Broad match allows your ads to show on searches that include misspellings, synonyms, related searches, and other relevant variations, while phrase match targets searches that contain a specific phrase or close variations of that phrase. Exact match restricts

What is the importance of choosing the right keywords for ads? Short Answer: Choosing the right keywords is essential because the goal isn’t just to pay the lowest cost per click, but to invest wisely by targeting the most relevant keywords—even if they come at a higher price. This ensures your ads reach the right

What Should Be My Marketing Cost as a Percentage of My Job Cost? Short Answer: Your marketing cost can be around 3% of your job cost. However, it is essential to ensure that running these ads remains profitable for your business. If it is profitable, it is worth maintaining, especially during the early stages of

How Should I Set My Bid for Keywords? The short answer is to consider bidding slightly above the lower end of the top of page bid high range. For example, if the top of page bid high range is around $6 to $18, placing a bid of $8 or even $10 can be effective. Most

What Should I Consider When Selecting Keywords for My Business? Short Answer: When selecting keywords for your business, focus on targeting relevant keywords that align closely with what your potential customers are searching for, rather than simply choosing the cheapest or most general keywords. Full Explanation Choosing the right keywords is crucial because not all

How do I use the keyword planner for my business? The short answer is that you start by going to the keyword planner tool, input relevant keywords related to your business such as “deck installation,” adjust the location settings from Canada to your specific area like Ottawa, save your preferences, and then review the results.