Q&A

What Content Should We Post on Our PR Campaign? The short answer is to create content that highlights something exciting or new about your company, such as a special offer, holiday-related promotion, or any attention-grabbing update. Using these ideas can help you connect with your audience and generate interest in your campaign. Full Explanation When […]

What Changes Should I Make to Improve My Campaign? The best approach to improving your campaign involves making targeted adjustments such as modifying your budget, creating ads in Spanish, and removing keywords that do not contribute to conversions. It’s important to introduce changes gradually so you can accurately track the impact of each adjustment on

Should I Change My Campaign Bid Strategy? The short answer is that you should only consider changing your campaign bid strategy if your current strategy is not producing the results you want. If certain keywords are underperforming, it’s important to address those keyword issues first before switching to a new bid strategy. Full Explanation When

What Should I Consider When Setting My Budget? Short Answer: When setting your budget, prioritize what is working and allocate more resources to strategies that lead to higher conversion rates. Full Explanation Focusing your budget on effective strategies is crucial. Instead of spreading your budget thinly across many tactics, concentrate on those that deliver measurable

Should I create a different ad group for specific keywords? Short Answer: Yes, if your keywords don’t precisely match what your audience is searching for, creating a separate ad group for these specific keywords can be beneficial. Doing so can improve your conversion rates by more directly addressing the exact needs of your audience. Full

Should I Create a Campaign in a Different Language? Short Answer: Yes, creating a campaign in a different language can be an effective strategy, particularly if you are fluent in that language. Tailoring your ads and landing pages to the language of your target audience, such as Spanish, may increase your conversion rates and help

What Can I Do to Improve My Campaign’s Performance? Short Answer: To improve your campaign’s performance, consider expanding your reach by using different languages, such as creating ads and landing pages in Spanish. Additionally, focus on optimizing your keywords by promoting those that perform well and eliminating those that do not. Full Explanation Improving campaign

How Do I Analyze My Campaign’s Performance? The short answer is to start by reviewing your campaign data for the last seven days in the ‘Campaigns’ section. Use the ‘Auction Insight’ tool to check the ‘Absolute Top of Page Rate’ and then analyze the ‘Clicks’ under the ‘Search Terms’ section without filters to understand which

How can I learn to run Google Ads successfully? The short answer to learning how to run Google Ads successfully is to complete the Google Ads training fully and watch the training multiple times. This approach ensures a comprehensive understanding and better retention of the important concepts needed for running effective campaigns. Full Explanation Running

Why might someone click away from an ad that is created around a competitor’s name? Short Answer: When a person is searching for a specific company but ends up on an ad for a different company, they are unlikely to stay and will probably click away. This mismatch can lead to high bounce rates on