Q&A

What Do We Want to Add as a Negative Keyword List Just for a Campaign Level?

What Do We Want to Add as a Negative Keyword List Just for a Campaign Level? Short Answer: At the campaign level, we add city names as negative keywords to prevent those cities from triggering ads in that specific campaign. This allows us to control where our ads appear by excluding certain locations from individual

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How to Prevent Your Ad From Showing When Someone Searches for Your Competitor

How do I prevent my ad from showing when someone searches for my competitor? Short Answer: To prevent your ad from appearing when someone searches for your competitor, you should add your competitor’s name as a negative keyword. Using square brackets around the name blocks only exact phrase searches, while using phrase match without brackets

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What Should I Do If a Competitor’s Name Appears in My Search Terms?

What Should I Do If a Competitor’s Name Appears in My Search Terms? Short Answer: If a competitor’s name shows up in your search terms, you should prevent your ad from appearing for those searches by adding that competitor’s name to a negative keyword list. This ensures your ad won’t display when someone searches using

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Why Is It Important to Send People to a Designated Landing Page?

Why is it important to send people to a designated landing page? Short Answer: Sending people to a designated landing page that specifically highlights your service in the targeted city is crucial for the success of your campaign. Without this focus, visitors may not find relevant information, causing you to lose potential customers and waste

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