Q&A

What Is a Common Mistake People Make When Using Conversion Metrics?

What Is a Common Mistake People Make When Using Conversion Metrics? A common mistake people often make when using conversion metrics is relying on measures that aren’t factual indicators of true conversions. For example, assuming that a visitor who stays on a landing page for more than five seconds or someone who simply clicks on

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Why Do I Need Different Landing Pages for Different Ad Groups?

Why do I need different landing pages for different ad groups? Short Answer: You need different landing pages because different ad groups target different keywords, and each landing page should be specifically tailored to the keyword it targets to improve relevance and performance. Full Explanation Ad groups are structured around specific keywords or themes. For

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